Tekinoloje ikusintha mwachangu kwamagulu ogulitsa ndi otsatsa – monga momwe timakhalira m’moyo wathu watsiku ndi tsiku. Mapulogalamu ndi mapulogalamu omwe amakuthandizani kuyang’anira mapulojekiti, otsogolera malonda, kapena mauthenga amapezeka mosavuta. Koma ndi ati omwe ali abwino kwambiri pamadipatimenti ogulitsa ndi malonda?
Tiyeni tiyambe ndikulankhula za zomwe zimatengera malonda tisanadumphire m’mapulatifomu omwe ali abwino kwambiri.
Marketing Automation mapulatifomu ochita masewera olimbitsa thupi ndi mapulogalamu apamwamba opangidwa kuti athandizire magulu ogulitsa ndi otsatsa kuwongolera njira zawo zogulitsa:
gwira makasitomala atsopano
kulera zoziziritsa kukhosi
kupititsa patsogolo malonda
santhulani khalidwe la ogula
chidziwitso pamakampeni onse
Zida zogulitsa zokha zakhala chida chofunikira kwamakampani omwe akufuna kukulitsa bizinesi yawo.
Kutsatsa kwa B2B kumalola kutsogola ndikuwongolera kutsogolera kudzera mu magawo ogulitsa. Zoyembekeza zimasunthidwa bwino panjira yochokera ku otsogolera kupita ku oyenerera ogulitsa, ndipo pamapeto pake, amakhala makasitomala.
Pali nsanja ziwiri zotsatsa zomwe timagwiritsa ntchito pafupifupi tsiku lililonse – HubSpot ndi Salesforce Pardot.
HubSpot
HubSpot ndi imodzi mwazida zamphamvu kwambiri komanso zodziwika bwino zotsatsa ndi malonda zomwe zilipo masiku ano. Zimaphatikizapo zida zomwe mumafunikira pamalo amodzi kuti muyendetse zitsogozo zambiri, kusintha makasitomala ambiri, kumanga otsatira okhulupirika, ndikuwongolera njira zanu. Umu ndi momwe HubSpot ingathandizire:
Mtengo CRM
Konzani omwe dzina la imelo ya makampani mumalumikizana nawo, konzani njira zanu zolankhulirana, ndikupanga maubwenzi abwino ndi makasitomala anu omwe alipo komanso omwe angakhale nawo.
Marketing Automation
Pangani otsogolera ochulukirapo, samalirani omwe mumalumikizana nawo, gwiritsani ntchito makonda anu kuti mutumize uthenga wabwino panthawi yoyenera, ndikutseka zochulukira ndikuyenda kwamphamvu komwe kumapangitsa chilichonse kuchita bwino.
Kuthandizira Kugulitsa
Pangani kugulitsa kukhala kosavuta kwa gulu lanu ndi mapaipi opangira makonda, kulumikizana pakati, zotsatizana zamalonda, kuphatikiza kalendala, ndi zina zambiri.
Mtsogoleri Attribution
Mvetsetsani ROI ya zoyesayesa zanu zonse ndi kutsogolera kolondola komwe kumakupatsani mwayi wowona momwe njira iliyonse ikuthandizireni pazotsatira zanu.
Mutha kugwiritsa ntchito chidule cha hubspot’s emails marketing hub kuti musinthe maimelo ndi ma cadences ogulitsa, kuti muthe kutsitsa zomwe mumagulitsa ndikupanga otsogolera ochulukirapo.
Chomwe chimapangitsa HubSpot kukhala nsanja yapamwamba yotsatsira ndizosavuta kugwiritsa ntchito. Pangani maimelo ochititsa chidwi, pangani mayendedwe a ntchito, ndikulembetsani anzanu motsatizana popanda kukhudza chithunzi cha beb mzere wamakhodi. Zonse zoyambitsa ndi masitepe zimathandizira kuonetsetsa kuti mukutumiza maimelo oyenera kumayendedwe oyenera panthawi yoyenera.
Salesforce Pardot
Pardot ndi chida chotsogolera komanso cholerera chomwe chili gawo la Salesforce. Pardot imalola mabizinesi kuyang’anira ndikuyesa momwe maimelo awo amagwirira ntchito, kudziwa zambiri zamakasitomala, ndikusintha zomwe zili pamakampeni.
Kutsatsa kwa Pardot kumalola makampani kugwiritsa ntchito ma CRM awo a Salesforce ndikugwiritsa ntchito chida chotsatsa maimelo chosavuta kugwiritsa ntchito.
Utsogoleri Wotsogolera
Utsogoleri wotsogola umaphatikizapo ziyeneretso zotsogola, kulera, kugawikana, ndi zomwe zidasinthidwa mwamakonda.
M’badwo Wotsogolera
Gawo loyamba pakukulitsa kutsogolera ndikutsegula adilesi ya imelo ya wogwiritsa ntchito. Izi zimachitika kudzera muzinthu zambiri zama digito kuphatikiza mawebusayiti, masamba ofikira, ndi mafomu. Ngati bizinesi yanu ikulimbana ndi kupeza zitsogozo zatsopano, onetsetsani kuti mwaphunzira zambiri za Concept’s Digital Marketing Automation.
Pardot imathandizira mpaka ma imelo a 10,000 mkati mwa phukusi loyambira ndipo kukulitsa ndikosavuta kwa mabungwe omwe mndandanda wawo wolumikizana nawo ndi waukulu. Pardot imalola ma tempuleti kupangidwa, kotero kuti mapangidwe odziwika amatha kumangidwa ndi kutsekedwa, koma madipatimenti ena amatha kupanga, kutumiza, ndikutsata maimelo kuchokera mkati mwa Salesforce.
Lipoti Kutsatsa kwa Imelo
Kudziwa momwe kampeni idagwirira ntchito ndikofunikira pabizinesi yamasiku ano. Pardot imapereka zida zingapo zoperekera malipoti, kuti kampani yanu izitha kuyeza kulumikizana ndikuzindikira kubweza (ROI) mosavuta. Kuchokera pa malipoti a kampeni ndi malo osinthira kukhala masamba otsikira ndi maimelo, mudzatha kutsata zomwe zikuchitika mkati mwa Pardot ndikupereka lipoti la momwe mukuchitira.
Ndi mapulogalamu odzipangira okha ngati Salesforce Pardot, bizinesi yanu imatha kutseka malonda ambiri kudzera mwanzeru zotsogola ndikuyika patsogolo, kupanga ntchito zoyambira zogulitsa. Izi zidzalola kuti gulu lanu lamalonda liziyang’ana pa kuyang’anira ndi kulimbikitsa otsogolera abwino okha.