Marketing Hub ya HubSpot ikupitilizabe kukhala malo opangira mphamvu, kupatsa mphamvu otsatsa kuwongolera zoyesayesa zawo ndikuyendetsa zotsatira. Lapangidwa ngati yankho lophatikizana, kubweretsa zida zingapo zomwe zimakwaniritsa mbali zonse za njira yanu yotsatsira. Kuchokera pazama media mpaka ma automation, ma analytics, ndi kupitilira apo, Marketing Hub imapereka nsanja yapakati pakuwongolera ndi kukhathamiritsa zoyesayesa zanu. Tiyeni tilowe mozama muzinthu zaposachedwa ndi zosintha zomwe zimapangitsa HubSpot’s Marketing Hub kukhala chida chofunikira kwambiri pamabizinesi padziko lonse lapansi.
Maimelo Otsatsa
Kutsatsa maimelo kumakhalabe mwala wapangodya wa kulumikizana kwa digito, ndipo ndi HubSpot’s Emails Marketing Hub, sizinakhalepo zosavuta. Pulatifomuyi imapereka zida zingapo zoperekedwa popanga, kuyang’anira, ndi kusanthula momwe maimelo akutsatsa amagwirira ntchito. Mkonzi wa imelo wokoka ndikugwetsa amathandizira kamangidwe kake, ndikupangitsa otsatsa kuti apange zinthu zowoneka bwino popanda luso lolemba. Zida zopangira makonda ndi magawo zimalola kuyika kwamphamvu komanso kutumizirana mauthenga, kukulitsa chidwi chamakampeni a imelo.
Ntchito yoyesa ya HubSpot ya A/B imapatsa mphamvu otsatsa kuyesa zinthu zosiyanasiyana, kuwonetsetsa kukhathamiritsa kosalekeza kwakuchitapo kanthu koyenera komanso kutembenuka mtima. Kusanthula kwatsatanetsatane kwa imelo, kuphatikiza mitengo yotseguka ndi mitengo yodumphadumpha, kumapereka chidziwitso chofunikira pakuwongolera njira, pomwe kuphatikizana ndi CRM ya HubSpot kumakulitsa mgwirizano pakati pamagulu ogulitsa ndi ogulitsa, kuwonetsetsa kuti zikugwirizana ndi zolinga zazikulu zamabizinesi.
Marketing Automation
Kuwongolera njira yotsatsira maimelo kumatheka kudzera mu Hubspot’s Marketing Automation. Otsatsa amatha kukhazikitsa makampeni a imelo okhazikika potengera machitidwe a ogwiritsa ntchito, kuwonetsetsa kuti kulumikizana kwanthawi yake komanso koyenera. Kuchokera pamatsatidwe olandilidwa mpaka makampeni olimbikitsa, HubSpot’s Marketing Automation imathandizira otsatsa kukulitsa zotsogola bwino kudzera pamakalata odzipangira okha.
Amatumiza Nthawi Imodzi
Pozindikira kufunikira kosinthasintha komanso kulankhulana m’ndege, HubSpot’s Marketing Hub imaphatikizapo zinthu zolimba zomwe zimatumizidwa kamodzi. Kaya ndi kulengeza kofunikira, kuperekedwa kwakanthawi kochepa, kapena kusinthidwa kwaposachedwa, otsatsa atha kugwiritsa ntchito izi kuti athe kufalitsa mwachangu komanso komwe mukufuna.
Zotsatsa Zolumikizidwa mu HubSpot’s Marketing Hub
Marketing Hub ya anthu katswiri ndi mndandanda wa maimelo amakampani imakulitsa kuthekera kwake kupitilira njira zachikhalidwe, kuphatikiza mosasunthika ndi nsanja zotsatsira kuti apereke njira yolumikizana pakuwongolera kampeni. Zotsatsa zomwe zimalumikizidwa zidapangidwa kuti zizikulitsa kufikira ndi kukhudzika kwa zoyesayesa zamalonda kudzera munjira zotsatsa komanso zimapereka malipoti osavuta kumva.
Social Ads
Otsatsa amatha kuyang’anira, kupanga, ndi kusanthula makampeni otsatsa malonda mwachindunji papulatifomu. Mawonekedwewa amalola kutsata ndi kuwunika momwe magwiridwe antchito pamaakaunti angapo ochezera. Ndi ma analytics kutsatsa malemba mu 2022: zambiri zofunikira ndi njira zoyenera kudziwa atsatanetsatane, kuphatikiza ma metrics monga kufikira ndikuchitapo kanthu, otsatsa amapeza chidziwitso chofunikira pakuchita bwino kwa kampeni yawo yotsatsa. Kuphatikizana ndi CRM ya emails marketing Hub kumatsimikizira kumvetsetsa kwamakasitomala, kuwongolera zotsatsa zomwe zimagwirizana ndi zolinga zabizinesi.
Sakani / Onetsani Zotsatsa
Ogwiritsa ntchito amatha kuyang’anira bwino makampeni otsatsa, kuwonetsetsa kuti ali ndi njira yolumikizana pamapulatifomu osiyanasiyana otsatsa. HubSpot imathandizira kukhathamiritsa kwa mawu osakira, kupanga zotsatsa, ndikutsata chithunzi cha beb magwiridwe antchito, ndikupereka likulu lapakati pakuwongolera kampeni. Kusanthula mwatsatanetsatane kumathandizira otsatsa kuti awone momwe zotsatsa zosaka zimakhudzira, kukonzanso mawu osakira, ndikuwongolera kuti ziwonekere komanso kutembenuka mtima. Kuphatikizika ndi CRM ya HubSpot kumawonetsetsa kuti zotsatsa zotsatsa zimagwirizana ndi zotsatsa zambiri komanso zolinga zogulitsa, zomwe zimathandizira kuti pakhale njira yolumikizana komanso yothandiza yofikira ndikukopa omvera.
Lipoti Latsopano Lotsatsa
HubSpot yatsegula posachedwa malipoti otsatsa popatsa ogwiritsa ntchito mwayi wokoka deta kuchokera pamapulatifomu otsatsa mwachindunji kupita kwa omanga lipoti kuti asokonezedwe. Woyang’anira Akaunti yaukadaulo Hayden Grover amagawana chatsopanochi patsamba lake la LinkedIn pansipa.
Mukuyang’ana kuti mutsegule zina mwaluso kwambiri za HubSpot yanu? Tiyeni tikambirane mmene tingathandizire.
Social Media Management
HubSpot’s Marketing Hub imapereka zida zamphamvu zowongolera ma media media, pozindikira gawo lofunika kwambiri la nsanja pakutsatsa kwamakono. Pulatifomuyi imapereka dashboard yolumikizana yowongolera maakaunti angapo azama TV, okhala ndi ndandanda wanzeru komanso kuthekera kofalitsa. Zida zomvera pagulu zimathandizira otsatsa kuti aziwunika momwe amatchulira komanso momwe omvera akumvera munthawi yeniyeni.
Kusanthula kwatsatanetsatane kwa chikhalidwe cha anthu ndi kupereka malipoti kumathandizira kupanga zisankho motsogozedwa ndi data, pomwe kuphatikiza zoyeserera zapa media media ndi makampeni okulirapo zimatsimikizira chidziwitso chogwirizana. Ndi mawonekedwe monga magawo a omvera ndi kulunjika, HubSpot’s Marketing Hub imayima ngati comprehnjira yabwino kwa mabizinesi omwe akufuna kukhathamiritsa njira zawo zapa media media.
NKHANI YATSOPANO: Mauthenga a SMS
Limbikitsani kufikira ndi kufulumira kwamakampeni anu otsatsa ndi mameseji a SMS, chinthu chatsopano kwambiri cha HubSpot. Chowonjezera ichi chimalola kuti ma SMS azitha kuphatikizika mosavutikira pamakampeni ambiri, kupangitsa kukwezedwa kwanthawi yake, zikumbutso za zochitika, komanso kuyanjana kwamunthu payekha. Ndi njira ziwiri zoyankhulirana, ochita malonda amatha kukambirana zenizeni, kusonkhanitsa ndemanga, ndi kupereka chithandizo chaumwini, kulimbikitsa kulumikizana ndi kumvera ndi omvera.
Makina odzichitira a emails marketing Hub amafikira kumayendedwe a SMS, kuwongolera mauthenga amunthu komanso anthawi yake oyambitsidwa ndi machitidwe a ogwiritsa ntchito. Ma analytics athunthu, kuphatikiza ndi data ya CRM, komanso kudzipereka kuti azitsatira zimatsimikizira kuti ogulitsa atha kukhathamiritsa makampeni awo a SMS kuti akhudzidwe kwambiri kwinaku akulemekeza malamulo ndi zomwe makasitomala amakonda.
Kodi mumadziwa kuti HubSpot ndi Salesforce zitha kuphatikizidwa kuti zithandizire zida zotsatsa za HubSpot pa injini yanu yogulitsa yomwe ilipo? Kambiranani ndi gulu lathu kuti mudziwe zambiri za njirayi.
Masamba Ofikira
Marketing Hub imapereka chomanga chokoka ndikugwetsa chomwe chimalola otsatsa kupanga masamba owoneka bwino osafunikira luso lazambiri lopanga. Kudzipereka kwa nsanja pamapangidwe omvera kumatsimikizira kuti ogwiritsa ntchito azitha kugwiritsa ntchito zida zosiyanasiyana. Mawonekedwe okonda makonda, kuphatikiza kuyesa kwa A/B ndi zinthu zanzeru, zimathandiza otsatsa kuti asinthe masamba otsetsereka molingana ndi mawonekedwe a ogwiritsa ntchito ndi machitidwe, kukhathamiritsa kuti akhale osinthika kwambiri.
Zida zophatikizika za SEO zimakulitsanso kupezeka, zomwe zimathandizira kuchulukira kwa kuchuluka kwa anthu komanso kutembenuka. Ndi kuphatikizika kwa mawonekedwe osasunthika ndikujambula kutsogolera, komanso kutsata kutembenuka ndi kusanthula kwathunthu, HubSpot’s Marketing Hub imapereka yankho lathunthu kwa ogulitsa omwe akufuna kusintha alendo kukhala otsogolera ndi makasitomala.
Zithunzi za CTA
Chida chopanga CTA cha nsanjayi chimathandizira kamangidwe kake. Kulola otsatsa kuti apange zidziwitso zokopa maso zomwe zimagwirizana bwino ndi kukongola kwamtundu. Ma CTA amphamvu komanso okonda makonda amasintha kuti agwirizane ndi machitidwe a ogwiritsa ntchito. Kupangitsa kuti zinthu zizichitika mogwirizana ndi malo, chipangizocho, ndi zochitika zakale. Kuyesa kwa A/B kumatsimikizira kukhathamiritsa kosalekeza. Kulola otsatsa kuyesa zinthu zosiyanasiyana ndikuyenga ma CTA kuti athe kutenga nawo mbali kwambiri komanso kusinthasintha. Kuphatikizika kwa HubSpot ndi CRM yake kumapangitsa kuti CTA ikhale yogwira mtima potengera zambiri zamakasitomala, ndikuyika mwanzeru malangizo paulendo wonse wamakasitomala.
Ma analytics athunthu, kuphatikiza kutsata kutembenuka, amapereka zidziwitso zofunikira pakuchita kwa CTA. Otsatsa amatha kuwunika kuchuluka kwa kudina-kudutsa, kuchuluka kwa otembenuka. Ndi kuyanjana kwa ogwiritsa ntchito, kuwongolera zosintha zomwe zimayendetsedwa ndi data kuti zipititse patsogolo kampeni. Ndi mapangidwe omvera papulatifomu iliyonse, emails marketing Hub imatsimikizira kuti ma. CTA amasunga mawonekedwe owoneka bwino ndi magwiridwe antchito pazida zonse. Zomwe zimathandizira kuti ogwiritsa ntchito azitha kugwiritsa ntchito mosavuta komanso mogwira mtima.