Ngakhale pakhala kukula kwa kugwiritsa ntchito mawu ngati njira yofikira makasitomala, sikunafike pakukula kwa mayendedwe monga imelo kapena PPC. Pali malo oti mabizinesi ambiri atengerepo mwayi potumizirana mameseji ngati njira yodalirika yodziwikira.
Chifukwa chiyani muyenera kuyang’ananso mawu ngati njira yotsatsa? Taphatikiza zina zamakono, zomwe zikuchitika, ndi njira zowunikira mwayi wamabizinesi pakutsatsa mawu:
Ziwerengero zazikulu zotsatsa mu 2022
Malo amodzi omwe mungayang’ane poyesa ngati mugwiritsa ntchito zambiri zofunikira ndi njira iliyonse yotsatsa ndikuti ngati njirayo imafikira omvera omwe mukufuna. Mwachitsanzo, kafukufuku akutiuza kuti simungagwiritse ntchito imelo kuti mufikire Gen Z, kapena TikTok kuti mufikire The Silent Generation.
Muyenera kufotokozera omvera anu omwe mukufuna kuti afotokoze bwino musanalowe munjira iliyonse yotsatsa, kuphatikiza kutsatsa mawu. Nkhani yabwino ndi SMS ndikuti ili ndi chidwi chachikulu.
Nazi ziwerengero zamalonda zamalonda
United States ndiyomwe ili ndi msika wapamwamba kwambiri wolowera mafoni am’manja, okhala ndi 81.6% ya anthu, kapena anthu 270 miliyoni.
Anthu aku America mndandanda wa maimelo opanga chisankho amayang’ana mafoni awo pafupipafupi kamodzi mphindi 10 zilizonse.
Kugwiritsa ntchito mameseji kwakhala kukukulirakulira, pomwe mauthenga 2.2 thililiyoni adatumizidwa mu 2020 ku US kokha.
Ogula amatumiza pafupifupi mameseji 13 patsiku kuchokera pamafoni awo.
Apple ili ndi gawo lalikulu kwambiri pamsika wam’manja ku US ku 59.12%, kutsatiridwa ndi Samsung yokhala ndi 26.44%.
Tchati cha Statistical Chowonetsa kugwiritsa ntchito uthenga ndi anthu aku America
Gwero
Ndani akugwiritsa ntchito mafoni am’manja ndi mameseji?
Kugawikana kwa jenda pa umwini wamtundu uliwonse wa foni yam’manja ku US ndikofanana, ndi 95% ya amuna ndi 94% ya amayi omwe ali ndi imodzi.
Kwa eni ake a mafoni a m’manja okha ku US, 80% ya amuna amakhala ndi imodzi ndipo 75% ya amayi amakhala ndi imodzi.
Tikagawa umwini wamtundu uliwonse zomwe zimapanga njira yakutsatsa imelo ya b2b yopambana: kapangidwe wa foni yam’manja m’magulu azaka, timapeza: 18-29 – 100% (94% ndi foni yamakono); 30-49 – 98% (89% ndi foni yamakono); 50-64 – 94% (73% ndi foni yamakono); 65+ – 85% (46% yokhala ndi foni yamakono).
Magawo onse omwe amapeza ali ndi 98% umwini wamtundu uliwonse wa foni yam’manja, kupatula omwe amalandira ndalama zosakwana $30k pa 92% umwini. Kwa umwini wa foni yamakono, kugawanika kwa ndalama ndi: Zochepera $ 30k – 67%; $30k – $49,999 – 82%; $50k – $74,999 – 83%; $75k+ – 93%.
Kuchita bwino kwa mameseji
Nazi zina zokhuza kuchita bwino kwa mameseji ngati njira yotsatsira
48% ya ogula akuti amakonda ma chithunzi cha beb ngati njira yosinthira mtundu, poyerekeza ndi 22% omwe amakonda maimelo.
98% ya mauthenga amatsegulidwa ndi ogula, poyerekeza ndi 20% chabe ya maimelo.
90% ya ogula amakonda kulumikizana ndi mabizinesi kudzera pa meseji. Izi zitha kukhala ngati zidziwitso, zikumbutso, kapena mauthenga am’mbuyo ndi mtsogolo.
Mu 2020, anthu 48.7 miliyoni adasankha kugwiritsa ntchito mameseji amabizinesi, zomwe zidapangitsa kuti ikhale imodzi mwanjira zomwe zikukula mwachangu.
Kudumphadumpha (CTR) kwa mameseji pafupifupi 9.18%, apamwamba kuposa njira zina zambiri zotsatsa.
95% ya mameseji amatsegulidwa ndikuyankhidwa mkati mwa mphindi 3 zoperekedwa.
Makhalidwe ndi njira zotsatsira mawu mu 2022
Chofunikira pazambiri zonsezi ndikuti kutumizirana mameseji ndi njira yabwino yopezera mayankho m’magulu angapo ogula. Pazonse, makasitomala amawona kutumizirana mameseji moyenera ndipo amasangalala ndi kufulumira kwa tchanelo.
Izi zikukusiyani kuti mu 2022? Ino ndi nthawi yabwino kuyesa kutumizirana mameseji ngati simunatero, kapena kukonza njira zanu ngati pakufunika. Gawo lotsatirali likuyang’ana zomwe zikuchitika komanso njira zomwe zikuchitika pakutsatsa mawu tsopano:
Kulandila kwamakasitomala kwa SMS
Pali gulu lomwe likukula la ogula omwe samangokonda kutumizirana mameseji ngati sing’anga, koma angakonde ngati njira yothandizira makasitomala. Zambiri zikuwonetsa kuti pafupifupi 13% yamakasitomala ali ndi mwayi wothandizira mabizinesi omwe ali ndi luso lobwezera. Mwa kuyankhula kwina, iwo akuyang’ana mmbuyo ndi mtsogolo kulankhulana kudzera m’mawu.
Njira ziwiri zolankhulirana za SMS pazothandizira makasitomala zitha kukhala kupambana/kupambana. Zambiri Zofunikira ndi Njirandi njira yolankhulirana yachangu, yothandiza kwa makasitomala ndipo palibe chifukwa chodikirira pa foni kapena macheza kuti athetse funso lawo. Makasitomala amatha kuyankha pamayendedwe awoawo ndikuyembekeza kuti kasitomala ayankha pawokha.
SMS yoyendetsa tsamba lawebusayiti
M’dziko lamasamba, kuchuluka kwa magalimoto kumachulukitsa kuchuluka kwa anthu. Mawebusaiti omwe ali ndi manambala amphamvu a magalimoto amalimbikitsidwa malinga ndi SEO (Search Engine Optimization), ndipo, injini yofufuzira imasonyeza tsambalo pamwamba pazotsatira.
SMS ndi njira ina yomwe imatha kukulitsa kuchuluka kwa anthu pamasamba bwino. Makampeni otsatsa a SMS amatha kulondolera makasitomala mosavuta ku ulalo wa webusayiti ndikuwapempha kuti achite zomwe akufuna (monga kugula, kapena kulembetsa china chake). Ndi pafupifupi 55% ya magalimoto padziko lonse lapansi akubwera kuchokera kuzipangizo zam’manja, ma SMS amatsamira munjira imeneyi.
Munthu akugwira fonindi typing
SMS ya kukhulupirika kwamakasitomala
Ndi chiyani chimabwera m’maganizo mukaganizira za kukhulupirika kwa makasitomala? Kwa ena ndi za kukhazikika kwa kugula kapena kutenga nawo mbali pamapulogalamu okhulupilika, koma mfundo ndi yakuti ndikukhazikitsa ubale wautali ndi kasitomala.
Kutsatsa kwa SMS kumathandizira pazinthu zambiri. Choyamba, ndi zambiri zofunikira ndi njirayomwe imakulolani kuti mugawanitse makasitomala anu m’magawo kuti muthe kutumizirana mauthenga. Izi zimakulitsa kukhulupirika mwa kukulitsa ubale waumwini ndi kuwonetsetsa kuti mauthenga omwe amalandira ndi ofunika kwambiri. Kufulumira kwa njirayo kumalola makampani kuyankha mwamsanga.
Chachiwiri, SMS ndi njira yabwino yopititsira patsogolo mapulogalamu a kukhulupirika. 90% yamakasitomala akuti apeza phindu kuchokera ku mapulogalamu okhulupilika a SMS ndipo ndi ntchito yomwe adzayang’ana mwachangu.
Mawu Oti Mugule
Kutumizirana mameseji ndizosavuta, zachangu komanso zosavuta, ndiye mungatani ngati mungatanthauzire kukhala malonda? Mukhoza, ndi kuyankha kugula mauthenga malonda.
Monga zikumveka, kuyankha kugula kumatanthauza kuti inu, bizinesi, mumatumiza uthenga kudzera pa meseji kwa kasitomala. Ngati kasitomala akufuna kugula, amangoyankha “inde” ndi kuchuluka kwa mayunitsi omwe angafune.
Yankho loti mugule khwekhwe limakhala ndi chidziwitso chotumizira ndi kubweza kwa kasitomala, kotero amangoyika oda akayankha motsimikiza, ndipo amatumizidwa kwa iwo mwachangu. Ichi ndi chinthu chomwe sichimagwiritsidwa ntchito kwambiri pazotsatsa, koma chikupezeka pano pa AudienceTap.
Malingaliro omaliza
Kutsatsa kwamakalata mu 2022 ndi njira yomwe ikadali ndi mwayi wokulirapo. Imakumana ndi kuyimira kwakukulu kwa ogula ndipo yawonetsedwa kuti ndi zambiri zofunikira ndi njira yomwe amakonda kuti ikhale yosavuta komanso yabwino.
Ngati bizinesi yanu siinayambe ndi kutsatsa mameseji, ino ndi nthawi yabwino kulowa. Pangani mndandanda wamakasitomala olowa ndikutumiza mauthenga okhazikika, oyenera.