Imelo yopangidwa bwino ndiyofunikira pazifukwa zambiri. Mwa njira zopangira maimelo a B2B, izi ndi zoona makamaka, popeza 89% ya ogulitsa B2B adachulukitsa kapena kusunga ndalama zawo zotsatsa maimelo mu 2023.
Ngakhale zomwe zili zikupereka chidziwitso chofunikira, kapangidwe ndi chinthu chomwe chimatsogolera owerenga kuti atsike monga momwe akufunira. Mapangidwe amphamvu angathandizenso kuwunikira mfundo zofunika, kuti zikhale zosavuta kuziwerenga. Ndipo, chofunika kwambiri, mapangidwe abwino a imelo amakopa maso a owerenga ndi kuwakopa kuti apitirize kuwerenga. Mubulogu iyi, tidutsa pazotsatsa za imelo za B2B yopambana kapangidwe kuti tigwiritse ntchito nthawi ina mukapanga kampeni yotsatsa imelo ya B2B.
Limbitsani Mtundu Wanu B2B Yopambana Kapangidwe
Monga momwe mungayambitsire malonda anu, maimelo aliwonse ayenera kuwonetsa mtundu wanu, monga ma logo, mitundu, ndi zithunzi. Ogula amaona kuti kusagwirizana kwapangidwe kumakhala kovuta, zomwe zimapangitsa kuti zikhale zovuta kukhulupirira mtundu. Ndipo popeza kukhulupilira ndiye chinsinsi chaubwenzi wolimba, kuwonetsetsa kuti maimelo anu akuwonetsa mtundu wanu ndikofunikira kwambiri.
Simungasiye maulamuliro owoneka bwino pokambirana za njira zopangira malonda a imelo. Ndi njira iyi, chidziwitso chofunikira chikuwonetsedwa poyamba komanso chodziwika bwino, chifukwa chidwi cha owerenga chimakhala chochepa. Pachifukwa ichi, B2B yopambana kapangidwe zofunikira ziyenera kuperekedwa nthawi yomweyo. Ndiye, ngati owerenga sawerenga kupyola ziganizo zingapo zoyamba, olamulira amphamvu owoneka bwino adzawathandiza, chifukwa amapereka zotengera zazikulu ndi ma CTA.
Z Chitsanzo: Diso la munthu, powerenga, mwachilengedwe limatenga mtundu wa Z, kupangitsa ichi kukhala mawonekedwe abwino a mndandanda wa maimelo a b2b maimelo okhala ndi mawu ochepa. Zomwe zili zigzag zimayamba ndi zolemba pafupi ndi ngodya yakumanzere yakumanzere, kusuntha diagonally kumanja, ndi zina zotero.
F Chitsanzo: Kutengera chidziwitso kuchokera kuukadaulo wotsata maso, mawonekedwe a F amayambiranso kumtunda wakumanzere, popeza ndipamene maso a owerenga adzayang’ana mwachilengedwe. Kuchokera pamenepo, owerenga ambiri amasanthula gawo lapamwamba la imelo (mzere wapamwamba wa F), kenako sankhani pansi ndikudutsa.
Lamulira Chidwi ndi Kuwerenga ndi Ma Patani
Pali mitundu yambiri ya masanjidwe omwe amatha kuwongolera kuyang’ana komanso kumvetsetsa
Piramidi Yotembenuzidwa: Mtundu wa masanjidwewa umayika mfundo zazikulu pamwamba, zomwe zimapangitsa izi kukhala masanjidwe mastering b2b email marketing content components abwino kwambiri a maimelo olemetsa. Mawu osafunikira kwambiri amatsatira pansi pa tsamba. Mapangidwe a piramidi otembenuzidwa akupitiriza kukhala njira yopititsira patsogolo maimelo ambiri.
Kuyankha kwa Mafoni
Posankha masanjidwe a imelo, dziwani kuti owerenga ambiri amawona maimelo pa mafoni kapena mapiritsi awo, zomwe zimapangitsa chithunzi cha beb kuti mapangidwe omvera akhale ofunikira. Kuti muwonetsetse kuti mapangidwe anu akuyenda bwino pazida zina, ma imelo ambiri amakulolani kuti muwone ndikusintha zinthu zamafoni okha.
Konzani ma CTA
Cholinga chachikulu cha maimelo otsatsa ndikuyendetsa zochita. Ichi ndichifukwa chake ndikofunikira kuyika mabatani a CTA (kuyitanira kuchitapo kanthu), gwiritsani ntchito mtundu wosiyana pa batani, ndikugwiritsa ntchito mawu osavuta kuti owerenga adziwe zomwe angachite. Otsatsa ambiri amawonjezera ma CTA angapo pa imelo iliyonse kuwonetsetsa kuti owerenga atha kupeza CTA ndikuchita zomwe akufuna.
Kutsatira kupitilira kwachilengedwe kwa zomwe zili, muyenera kuyesetsa kuyika ma CTA pafupi ndi gawo lililonse. Ngati wowerenga ali ndi chidwi ndi zomwe zili, ndiye kuti CTA idzayikidwa bwino kuti iwathandize kutenga sitepe yotsatira.
Pangani Maimelo Opambana Otsatsa a B2B okhala ndi Concept
Njira zabwino zopangira maimelo a B2B yopambana kapangidwe ndi zofunikanso monga zolembedwa bwino. Pogwiritsa ntchito njira zopangira ma imelo awa, mutha kukopa owerenga anu ndikuwatsogolera kuti achite zomwe akufuna. Ngati mukufuna thandizo lochulukirapo pakupanga maimelo a B2B yopambana kapangidwe, lolani Concept ikuthandizeni. Gulu lathu silimangopanga maimelo apadera, olunjika komanso kupanga mapangidwe owoneka bwino okhala ndi ma CTA amphamvu kuti agwirizane nawo.