Kutsatsa kwa maimelo kumakhalabe chida champhamvu chomangira maubwenzi, kulera otsogolera, ndikuwongolera kutembenuka mudziko lazamalonda la Mastering B2B Email Marketing. Komabe, kudziwa bwino zamalonda a imelo kumafuna njira komanso chidwi pazambiri.
Ndi maimelo osawerengeka omwe amabwera m’mabokosi athu obwera tsiku lililonse, mungatsimikizire bwanji kuti anu akuwoneka bwino? Mubulogu iyi, tikuwunika zofunikira zamalonda zamaimelo kuchokera pakusintha kwanu mpaka kuyitanira kuchitapo kanthu komwe kungakuthandizeni kukwaniritsa zolinga zanu zotsatsa maimelo.
Zofunikira pa Kampeni Yabwino ya Imelo ya B2B
Mukatumiza maimelo angapo, ndibwino kuti muyambe ndi kupereka zambiri pang’ono, kenako ndikuseka pang’ono kuti omwe mumalumikizana nawo adikire mwachidwi imelo yotsatira. Mndandanda wonse wa imelo uyenera kukhala ndi izi:
Cholinga Chofotokozedwa: Imelo iliyonse pamndandanda wanu iyenera kuthandizira cholinga chanu chonse, ndipo china chilichonse chimasungidwa mndandanda wina.
A Timeline: Pangani nthawi yotayirira yotumizira maimelo anu. Timati “zotayirira” chifukwa sizinakhazikitsidwe mwala. Muli ndi kuthekera kosintha masiku otumizira pakafunika. Mwachitsanzo, ngati pali nkhani zambiri zokhudzana ndi makampani zomwe zikutsika, zingakhale zoyenera kutumizira imelo tsiku limodzi kapena awiri.
Gawo: Mukufuna kuwonetsetsa kuti khama lanu lonse likuwoneka. Kuti muchite izi, mukufuna kusankha omvera oyenera pazomwe mumalemba. Pogawa magawo omwe mumalumikizana nawo, mukuwonetsetsa kuti maimelo anu atumizidwa kwa omwe ali oyenera – omwe ali ndi chidwi kwambiri ndi zomwe muli.
Maimelo Payekha
Imelo iliyonse pamndandanda wanu iyenera kukhala ndi zofunikira pansipa:
Mzere wa mutu wokopa ndi mawu oyamba. Kuphatikiza kwabwino kumapangitsa omwe mumalumikizana nawo kufuna kutsegula imelo yanu kuti mumve zambiri.
Kuyika chizindikiro mosasinthasintha kuti mupange kukhulupirika ndi kudalirika.
Moni wamunthu payekha mndandanda wa maimelo a dziko kuphatikiza dzina lawo loyamba, dzina la kampani, kapena makampani kuti apangitse wolumikizanayo kumva ngati imelo idalembedwera iwowo.
Kuitana komveka bwino (CTA) kulimbikitsa omwe akulumikizana nawo kuti achite zomwe akufuna, kaya ndikuchezera tsamba lanu, kutsitsa PDF, ndi zina zambiri.
Kufunika kwa Mizere ya Nkhani
Mutu ndiye chinthu choyamba omwe olandira anu amawona, ndikupangitsa kuti ikhale yofunika kukopa chidwi. Mzere wopangidwa bwino ukhoza kukulitsa mitengo yotseguka kotero ndikofunikira kugwiritsa ntchito mawu ochitapo kanthu, kufunsa mafunso, kapena kupanga changu. Osawopa kupeza kulenga pang’ono!
Zokonda Zokonda
Kuyika dzina la wolandirayo kapena kampani kungapangitse kuti mutu wanu ukhale wosangalatsa. M’malo mwake, kafukufuku wasonyeza kuti mizere yamunthu payekha imawonjezera mitengo yotseguka.
Kupanga Zolemba Zowoneka bwino
Mawu owoneratu, omwe momwe mungakhazikitsire kutsatsa kwa sms kwa bigcommerce amadziwikanso kuti mawu oyamba, amawonetsedwa pansi pamutu wamutu mubokosi la wolandira. Imapereka chidule cha zomwe imelo ili nayo ndipo imapereka mwayi wina wokopa chidwi.
Kulumikizana ndi Mutu wa Mutu
Onetsetsani kuti zolemba chithunzi cha beb zanu zowonera zikugwirizana ndikukula pamutuwu. Pamodzi, ayenera kupanga uthenga wogwirizana womwe umalimbikitsa olandira anu kuti atsegule imelo yanu.
Kupewa Kusafuna Kuchita Zinthu Zambiri
M’malo mobwereza mutu wa phunzirolo, perekani mtengo wowonjezera kapena mfundo zazikulu. Izi zimapatsa omvera anu chifukwa china chotsegulira imelo yanu.
Maitanidwe Ogwira Ntchito
Call-to-action (CTA) yomveka bwino imatsogolera owerenga ku zomwe akufuna, kaya ndikutsitsa zinthu, kuyendera tsamba lanu, kapena kulumikizana ndi gulu lanu ogulitsa.
Kuyika ndi Kuchulukana
CTA yanu yayikulu iyenera kukhala pamwamba pa khola pomwe imawoneka nthawi yomweyo osapukusa. Kuphatikiza apo, onjezani ma CTA achiwiri mu imelo yonse kuti mupereke mwayi wambiri wochitapo kanthu.
Kusintha Zinthu Kuti Zigwirizane ndi Omvera
Kupanga makonda kumapitilira kugwiritsa ntchito dzina la wolandila. Makamaka pakutsatsa kwa imelo ya B2B, ndikofunikira kugawa mindandanda yanu kuti ipereke zofunikira kwambiri, zomwe zalunjika kutengera zowawa, zokonda, ndi zina zambiri.
Zambiri Zamphamvu
Zinthu zowoneka bwino zimasintha zinthu kutengera data ya wolandila, monga zithunzi ndi zotsatsa potengera zomwe wolandirayo amachita.
Kumanga Chikhulupiriro ndi Kudalirika
Kutsatsa kosasinthasintha kumathandiza kuti anthu adziwike komanso kudalira omvera anu. Izi zitha kutheka powonetsetsa kuti mumagwiritsa ntchito mitundu ya mtundu wanu, ma logo, ndi kamvekedwe ka mawu pama imelo anu.
Phatikizanipo Umboni Wachikhalidwe
Mwa kuwonetsa zokumana nazo zabwino ndikuphatikiza maumboni amakasitomala, ndemanga, ndi maphunziro amilandu, mukupanga kukhulupirika ndi kulimbikitsa kuchitapo kanthu.
Poyang’ana pamizere yokakamiza, ma CTA ogwira mtima, ndikusintha makonda anu, mutha kupanga maimelo omwe amayendetsa zotsatira. Ngati mukufuna thandizo lina podziwa malonda a imelo a B2B, fikirani ku Concept. Gulu lathu, lopangidwa ndi olemba aluso komanso akatswiri aukadaulo, ali pano kuti alimbikitse masewera otsatsa maimelo abizinesi yanu. Lumikizanani nafe lero.