With a background of more than one centenary of presence in the market. We cannot ignore Nintendo when .We talk about brands in the world of video game .That have managed to lead and adapt to the constant changes. Keeping at the forefront of multimedia entertainment with an optimal marketing strategy. With this premise in mind, in this article we will focus on knowing more about Nintendo’s marketing strategy. From which we can extract valuable extra polable lessons to other market sectors, not only abroad. But also in Mexico.
What is Nintendo
Blu cactus-Marketing Digital-Nintendo Founded in 1889 in the Japanese city of Kyoto, Nintendo began its journey marketing Hanafuda cards. And after exploring various business lines. in 1977 he definitely landed in video games with his first domestic console. The color TV color 15. Subsequently, towards the 80s, they would make a strong bet in this growing market, by launching the mythical Nintendo Entertainment System (NES), not only in Japan, but also in other key territories such as North America, Europe and Oceania. Well entered the 21st century, it has managed to consolidate as one of the favorite brands by intergenerational players.
Presuming an enviable
The best -selling consoles in the world and the most popular intellectual properties of recent times. What is Nintendo’s marketing paraguay email list 230751 contact leads strategy? Nintendo marketing contemplates various edges, concatenated over the years, which we will review below: The Wii phenomenon as a turning point: it ran the year 2006 when the sixth game console of the Japanese company saw the light. Since then, this did nothing more than harvest success after success in the most important markets, breaking numerous commercial records. Beyond its hardware benefits, which were not the most leading of the time, the key to the success of the Wii focused on the Wii Remote.
A wireless control that enabled
the three -dimensional game in motion, opening the doors towards a new way of enjoying gaming at home. The popularity of this console was of such magnitude that it was positioned as the best selling worldwide. With a great advantage over their direct competitors Sony and Microsoft, which ended up copying, launching their respective movement controls. The casual player above the Hardcore Gamer: contrary to the strategy applied by his competitors, to focus on demanding players in terms of graphics and playability, Nintendo has oriented his marketing efforts towards a casual and family gaming.
The above has allowed him to expand
Followers worldwide, covering players of both sexes and all ages, regardless of their level of expertise in gaming. Gaming hybrid as a differentiating element: After the natural Wii commercial decline, Nintendo launched its 10 unique benefits of telegram channel marketing extraordinary ability to create innovative entertainment solutions, presenting in society its current star product: the Nintendo Switch. It is a hybrid videoconsola, which can be used as a desk or laptop console, according to the player’s preferences.
Whose extensive and varied
catalog of games aimed at the whole family, has allowed him to exceed the sales figures of the PlayStation 5 and the Xbox Series X/S. Appealing to the classics of a lifetime: one of the key points of Nintendo’s marketing strategy, seeks to preserve the loyalty of his followers. It consists of renewing those franchises that many of us enjoy in the past. Blucactus-Marketing Digital-Nintendo The switch could not be outside this rule and much of its commercial success is closely linked to the launch of the caliber titles of The Legend of Zelda: Breath of the Wild, Mario Kart 8 Deluxe, Super Mario Party and Super Smash Bros.
Ultimate, whose individual sales
exceed 20 million units. Maintaining a strong presence in digital media: in the digital age we currently live, being on the Internet is essential for the success of any brand, and Nintendo is no stranger to this reality. Aware of this, they have alb directory launched an ambitious strategy that combines their active participation in social networks with advertisements, news and competitions around their products. In addition, the contents marketing distribution in articles, videos and infographics format, seeking to encourage the interaction of your audience.
They have also signed collaboration
agreements with various popular influencers, to reach younger audiences. Also, they continue to bet on email marketing as a favorite means to loyalty to their audience, offering exclusive and relevant content closely linked to the Nintendo Universe. What imp