Telegram has become one of the fastest-growing social platforms, messengers and digital marketing tools in the past few years. With some unique features like channeles, groups, free stickers, cloud storage, secret chats, self-destructive messages, and privacy, it has found millions of users all over the world. Telegram stays the only social platform for take telegram advertising service users to keep their data private from big corporations and government structures. Pavel Durov, Telegram founder and CEO, claims Telegram will bever be sold, unlike what happened to WhatsApp and Facebook in 2014.
If you doubt about Telegram popularity, we let the numbers speak for themselves.
Telegram Statistics:
- Over 400 mln monthly active users;
- Telegram strategy aims to get 1 bln users by 2022;
- 1,5 mln users join Telegram every day;
- 70 bln messages are sent through Telegram every day;
- There are over 800,000 active bots created in Telegram;
- General audience of Telegram channels – 80 bln members, they generate 30 bln views of posts.
The dynamic of Telegram growth from March 2014 to April 2020:
Telegram is on the 5th place among messengers by the number of active users:
With an increased interest of users to Telegram, a lot of businesses and bloggers moved there to outreach new audiences. Telegram Marketing has become one of the most prominent tools for mobile and digital marketing. You should also check out some additional digital marketing statistics to see what trends should be followed.
What is Telegram Marketing?
Telegram Marketing is a way to get and engage new customers by creating communities in Telegram – channels and groups, advertising in what sberbank and government communities, making bots, and maintaining communications with users.
What problems can Telegram Marketing solve?
- building a community with user interaction;
- building a news feed to broadcast;
- share the rich content in a new format;
- automate some of your processes;
- and so much more.
Telegram channels and groups are the main tools of Telegram Marketing Strategy. They help to interact with users on the messenger on different levels. While Telegram channels are the great option to broadcast content – news, product overviews, testimonials, useful content, groups are great for engaging with users – communicating with them directly.
What is Telegram Channel?
Telegram channels are the groups for sharing and broadcasting your content. It’s similar to Facebook Group, but it’s not interactive. Subscribers data on can read, forward content, participate in votes, but they can’t comment on them. Channel owners can share texts, images, videos, audio files, documents, external links. One of the benefits of Telegram channels – there is no limit for the number of members that can join channels. For example, in WhatsApp Groups there is a limit for 200 followers. On Telegram, you can easily have billions of followers. The top Telegram channels already have 4-5 mln users.