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Marketing platform is an important concept
in modern business. It is an indispensable tool to help businesses reach and interact with customers effectively. In this article, we will learn about what marketing platform is and its role in business. What is a marketing platform? What is its role in business? 1. Marketing channel concept Marketing channels are an integral part of a business’s marketing strategy. They include the activities and means used to reach and interact with customers, in order to promote the access of a business’s products or services to the target audience.
Marketing channels can be divided into two main types
traditional channels and online marketing channels. Traditional channels include traditional advertising activities such as advertising on television, newspapers, magazines, radio and PR activities. Meanwhile, online marketing channels are activities to reach customers through the internet, including email marketing, SEO , websites and blogs, social media marketing and content marketing . 2. Marketing channel classification Choose your marketing channels. 2.1. Traditional channels Traditional channels are traditional qatar whatsapp number data advertising activities such as advertising on television, newspapers, magazines, radio and PR activities.
These are channels that have existed
for a long time and are widely used in how to promote a facebook page using storytelling posts? reaching customers. However, with the development of technology and the internet, traditional channels are no longer as effective as before due to changes in consumer habits. 2.2. Vertical channel system A vertical channel system is a marketing channel system in which activities are carri out in a top-down direction. This is a traditional communication model in which businesses use channels to reach and interact with target customers.
Examples include television advertising
newspapers, magazines, and agbdirectory PR activities. 2.3. Horizontal channel system Horizontal channel system is a marketing channel system in which activities are carry out in one direction from inside to outside. This is a new communication model in which businesses create content and share information with target customers through channels such as websites, blogs and social media. 2.4. Multi-channel system Multi-channel system is a marketing channel system in which activities are carried out in many different directions.