Mliriwu wagwedeza zonse zomwe timaganiza kuti timadziwa za dziko la B2B. Mumatsatira blog yathu chaka chatha, tidapereka 21 Zogulitsa ndi Zotsatsa zotsogola zomwe Tiziganizira mu 2021. Ngati mwakhazikitsa kale machitidwe abwinowa, muli patsogolo pamasewerawa. Ngati muli pano kuti muwone zomwe zidzachitike mu 2022, takupatsani.
M’badwo wotsogola wa B2B ukupitilizabe kusinthika pomwe tikuwona kusakanizidwa kwa ntchito zakutali ndi ntchito zapaofesi zikusuntha makina ogulitsa m’mabungwe ambiri padziko lonse lapansi. Mwamwayi, ndi malingaliro ena opanga ndi njira, kupita patsogolo pa omwe akuyembekezeredwa ndipo makasitomala amatha kumva kukhala okhazikika tsopano kuposa kale. Chifukwa chake, tsatirani njira zotsatsira malonda ndi machitidwe azamalonda achikhalidwe. M’malo mwake, ndi nthawi yoti muyike kulankhulana moona mtima patsogolo pa zonse zomwe mumachita mu 2022.
Nkhani za Supply Chain Zitha Kupanga Mwayi Wodalirika
Si chinsinsi kuti nkhani zapaintaneti zasokoneza kupezeka kwazinthu ndikulepheretsa zoyesayesa zotsogola zomwe za B2B. Malinga ndi kafukufuku wa 2021 wa Interos ndi VansonBourne, “Kusokonekera kwa mayendedwe azinthu ndizovuta zachuma, zomwe zimawononga mabungwe padziko lonse lapansi pafupifupi $ 184 miliyoni US pachaka.” Poganizira izi, zimalipira kuti mumvetse bwino momwe mumagulitsa komanso zotsogola zomwe zimafunika kuti mudzaze mapaipi anu mwachangu.
Ngati nthawi zambiri mumakhala ndi nthawi yayitali yogulitsa, zingakhale bwino kuyang’anitsitsa kuti mumvetsetse momwe kusintha kwakanthawi kochepa kungabweretsere zotsatira za nthawi yayitali. Njira yabwino yochitira izi ndikuyika ziyembekezo zanu ndi makasitomala pampando woyendetsa. Ganizirani za zosowa zawo pamlingo waumwini, ubale gulani mndandanda wa nambala yowulutsa yama fax abizinesi womwe mukufuna kukhala nawo, ndi cholinga chomaliza cha zomwe bizinesi yawo ikutanthauza kwa inu.
Pogulitsa, ndikosavuta kukhala osawona bwino, koma mu 2022, kugwira ntchito mowonekera kungathandize kukhazikitsa kukhulupirirana komwe kumadzaza mapaipi anu ndi bizinesi yolemekezeka, yowona komanso maziko olimba. Masiku ochitapo kanthu apita kale. M’malo mwa “kukhala otseka nthawi zonse,” taganizani, “nthawi zonse muzikonzekera.” Pa Concept Services, timati, “Sikuti atseke kugulitsa lero; ikupanga payipi ya mawa.” Chifukwa chake, phunzitsani omvera anu, khalani owona mtima pazoyembekeza zokapereka, ndipo ganizirani za phindu lanthawi yayitali lomwe kugwira ntchito pamlingo uwu kungabweretse.
Limbikitsani ndalama pa Misika Yowonekera Yatsopano Yowululidwa
Ngakhale mliri watisunga zala zathu ndi ma ebbs ndikuyenda, chinthu chimodzi ndichotsimikizika; makampani ambiri a B2B ndi B2C adatha zotsogola zomwe kupezerapo mwayi pamisika yongoyimirira kumene. Mwachitsanzo, taganizirani za masks. Pakhala pali kuchepa kwakukulu kwa zinthu za PPE kuyambira chiyambi cha COVID-19. Masks adachoka pakugwiritsa ntchito tsiku ndi tsiku m’makampani azachipatala mpaka kuwuluka pamashelefu kupita kwa ambiri ndi nsanja iti ya marketing automation yomwe muyenera kugwiritsa ntchito? omwe amadzipangira okha kuti akwaniritse zosowa zawo. Malinga ndi MarketWatch, “U.S. Disposable Face Mask Market idutsa $ 19.5 Biliyoni pofika 2030 kuchokera $ 9.18 biliyoni mu 2019 pakukula kwamtengo pa CAGR ya 59.5% munthawi yonse yolosera, mwachitsanzo, 2020-30. ” Kenako, kufunikira kwa masks akulu akulu a ana mochulukira. Gawo lina loyima linabadwa ndi chidwi chambiri nthawi yomweyo!
Mukukumbukira masiku oyambilira a mliri pomwe zomanga za Zoom zinali zisanakonzekere misonkhano yambiri? Nanga bwanji kufunikira kowonjezereka kwa bandwidth ndi chitetezo cha data chonse chifukwa zida zonse zatsopano zolumikizidwa kuti ziyambirenso “ofesi monga mwanthawi zonse”? Kodi mukufuna kuchita masewera olimbitsa thupi chifukwa chogwira ntchito zapakhomo? Moni, Peloton boom! Kuwonjezera kwa maphunziro apanyumba enieni? Zofuna zambiri zoyitanitsa pa intaneti? Tinene zakusowa kwa mapepala akuchimbudzi? Ife tizisiya izo pamenepo.
Magawo awa adapanga njira ya “kupulumuka” njira yoperekera komanso kufunikira. Aliyense anali kusakasaka kuti amvetse zachilendo izi, ndipo tinali chithunzi cha beb pa chifundo cha kuphunzira pamene tinkayenda pa liwiro la mphezi. Otsogolera adapita kumbuyo chifukwa zochitika zinali kuyendetsa malonda. Katswiri? Iwalani za izo. Palibe ndondomeko zomwe zilipo. Panalibe machitidwe oti azitsatira. Maphunziro onse anali mu nthawi yeniyeni. Ngakhale kuti izi zingakhale zokondweretsa, sizikubwereketsa bwino dongosolo la kukhazikika kwa nthawi yaitali. 2022 ndi nthawi yoti titenge zomwe taphunzira ndikuzigwiritsa ntchito m’tsogolo kuti tigwirizane ndi njira yotsogolera.
Yambani Kumanga Chitoliro cha Mawa
Mbadwo wotsogola nthawi zonse umakhala wokhazikika paubwenzi, koma mu 2022 simungalole kuti gawo lovutali ligwe m’mbali mwa njira. Apita masiku a njira zogulitsira zozikidwa pamantha, ndipo nazi nthawi zopezera makasitomala abwino zotsogola zomwe akale komanso kutsatira. Ganizirani izi ngati njira yabwino kuposa kuchuluka. Ngati kulankhulana kwanu kukuwoneka ngati kwa anthu ambiri, mwachidziwikire, kudzalandiridwa mwanjira imeneyo. Chifukwa chake, chepetsani njira yanu ndipo ganizirani zopanga kupita patsogolo kolimbikitsa ndi otsogolera ochepa.
Mu 2022, mudzafuna kudalira chisamaliro ngati njira yotsogola. Popeza kuti njira zogulitsira ndizosagwirizana kwambiri, kulumikizana ndikofunikira ndipo kudalira kulibe. Sungani makasitomala anu pachilichonse ngati zinthu zomwe zikugulitsidwa zimakhala zovuta kupeza. Kutumiza zosintha, fufuzanimfumu mu, ndi kukhala gwero amapita kutali mu ulendo kasitomala. Yakwana nthawi yotalikitsa nthawi yogulitsa ndikukulitsa mayendedwe anu ndi kuyesetsa komwe ndalama sizingagule. Kugulitsa kuyenera kukhala kwachiwiri nthawi zonse munjira yotsogola iyi. Ngati zinthu zikuyenda pang’onopang’ono kuposa momwe zimakhalira, ndichifukwa choti anthu amakhala osamala kwambiri akamawononga ndalama. Ikafika nthawi yogula, njira iyi imatsimikizira kuti mudzakhala opambana.
Onani maulosi apamwamba awa ochokera ku Gartner, kampani yofufuza zaukadaulo yomwe ili ku Stamford, CT. Kodi mudachita zoneneratu zomwe zimatchedwa Musanadina “Gulani”…? Chodabwitsa kwambiri kuti m’modzi mwamakampani asanu a B2B adzagwiritsa ntchito AI kapena kuphunzira pamakina pofika 2025 kuti achedwetse ulendo wamakasitomala awo. Kodi mumazindikira kuti kulosera kwamtundu ndi kuwongolera kunali pafupi? Kulumikiza makasitomala anu ndi ogulitsa ogulitsa panthawi yogula zinthu pa intaneti kumabweretsa zisankho zogula bwino komanso kumva chisoni kwa ogula. Zikumveka ngati kupambana-kupambana!
Kugwiritsa ntchito moyenera nthawi yanu yocheperako kumatha kupititsa patsogolo bizinesi yanu ndikutsogola kuyesetsa kwa m’badwo m’njira zomwe zingabweretse zotsatira zazikulu mtsogolo. Khalani okonzeka kusiya zopambana zazifupi chifukwa cha kukhulupirika kwa nthawi yayitali. Mukufuna kukulitsa otsogolera omwe pamapeto pake amakhala makasitomala ndikulimbikitsa bizinesi yanu.
Momwe ‘Kusiya Kwakukulu’ Kumakhudzira Mbadwo Wotsogola
Pali zambiri zamafuko zomwe zimasiya ntchito, ndiye mumatembenukira kuti zinthu zikagwedezeka? Kuwopseza kutaya talente yanu yabwino kwambiri yogulitsa kungakhale kowopsa, koma mukukhalabe ndi chiyembekezo chotani? Choyamba, kumbukirani kuti palibe pulogalamu yotsogolera yomwe ilibe cholakwika, ndipo palibe njira yogulitsira yomwe ilibe mwayi wowongolera. Ndi njira yobwerezabwereza yokumana, kuchitapo kanthu, ndikusangalatsa zomwe mukufuna komanso makasitomala anu. Yakwana nthawi yoti musinthe zolemba zanu ndikuwona zosinthazi ngati mwayi wophunzira. M’malo mofunsa kuti, “Nditaya chiyani?” M’malo mwake, funsani, “Ndikupeza chiyani?”
Pamene ogulitsa apamwamba achoka, ndi nthawi yabwino kuganizira mbali za njira yanu zomwe sizikuyenda bwino. Kodi njira yanu yotsogola ingasinthidwe kuti? Nchiyani chingakhale chikugwira ntchito bwinoko? Kodi chakhala chikugwira ntchito bwino ndi chiyani? Monga momwe antchito am’mbuyomu amasiya ntchito, momwemonso ndi njira yakale yochitira zinthu. Ino ndi nthawi yoti musinthe ndikulemba ganyu anthu oyenera kuti athamangitse njira yanu yatsopano.
Osaiwala, otsogolera mu 2022 aziyang’ana kwambiri maubwenzi, kulumikizana, komanso kuyika mulingo ndikuwunika kwambiri chidziwitso chazinthu ndi magawo ogulitsa.
Zikafika Patsogolere Gen, ROI Nkhani
Kumapeto kwa tsiku, ROI imasuntha singano. Njira yabwino yothandizira kuwonetsetsa kwa ROI pazoyeserera zanu zotsogola ndikupanga ndondomeko yotsatsa kotala ndikuyesa kupita patsogolo kwanu. Posankha ma KPI atanthauzo kotala kupitilira kotala, mutha kukhazikitsa njira zofunika kwambiri, kumvetsetsa bwino kachitidwe kanu kakugulitsa, ndikusintha malingaliro anu momwe zoyeserera zanu zotsogola zimasinthira mu 2022.
Mukakhala ndi ndondomeko yolembedwa yoti muzitsatira, mumakhala ndi mwayi wokhazikitsa zolinga, kuyesetsa kukwaniritsa zolingazo, kuyeza kupita patsogolo kwa zolingazo, ndikupanga zisankho zabwino chifukwa muli ndi nyenyezi yakumpoto yomwe ikutsogolera zoyesayesa zanu m’njira zabwino.
Mukamapanga zoyesayesa zanu zotsogola zomwe mu 2022, kumbukirani kuti ROI imapitilira kupitilira manambala olimba komanso ma metric achabechabe pazamalonda masiku ano. Mutha kuyezanso kupambana poyesa kuzindikira, kulimbikitsa maubwenzi.