The data presented in the headline comes from the 7th edition of the study “Research on the use and perception of email marketing and eCRM in Spain 2024”, published by Digital Response . This study aims to analyze the use of email by marketing professionals and examine the true evolution of the channel.
153 companies from various sectors participated in this study
Which was consulted on crucial aspects such as their email marketing objectives, segmentation criteria, personalization and tests carried out on emails, as well as investment in this channel. Aimed specifically at marketing professionals, this study not only serves as a tool to compare and analyze the email marketing strategies of Spanish companies, but also allows the results and conclusions to be compared with the previous edition. In this way, it provides an accurate and updated view of the state and development of email marketing in Spain.
The new study makes it clear that behind
All of a company’s email marketing actions there is a specific and previously. established objective, such as generating croatia phone number library traffic in e-commerce, increasing sales or focusing on Inbound Marketing. According to the results, the most sought-after objective is to generate sales and income, with 79.7%, closely followed by loyalty, with 58.8%, and engagement, with 51%. In contrast, branding is left in the background, with only 36.6% of companies pursuing it.
Carrying out a good database segmentation is essential
Make much more effective and adapted mailings to subscribers. When asking companies about the type of information. They use when segmenting, we see that the vast majority use the geotag in the keyword can be behavioral data (email). With 72.50% and data related to the level of engagement (70.60%). The other data used to segment other than those analyzed are the least used. Only 9.80% of the companies surveyed use them.
More and more companies are egypt data focusing on getting to know their subscribers well. In order to achieve much more personalized communication and achieve a greater impact. Segmentation allows obtaining information about users. That will be very useful to personalize the different fields that make up an email. The subject (70.6%), followed by the name of the recipient (68%) are the two areas most personalized. The companies that have participated in the study. Only 2.6% still do not implement personalization in their email marketing strategy.