By 2028, brands will need to be prepared for at least a 50% reduction in organic traffic to their websites as consumers embrace Generative Artificial Intelligence (GenAI)-powered searches. This is one of the key findings drawn by Gartner in its study “The Future of Marketing: 5 Trends and Predictions for 2024 and Beyond,” published this year.
According to the report, the rapid expansion
GenAI-based Artificial Intelligence in search engines will have a significant impact, transforming the way consumers obtain information. This phenomenon threatens to disrupt profits and lead generation through organic search channels, challenging brands to adapt their strategy. According to the Gartner study, to reduce this impact, companies must focus on conversion-focused keywords, as well as intensify their commitment to traditional channels such as email marketing .
“Even if GenAI is a game-changer, email marketing remains a direct channel costa Rica phone number library to build authentic connections with our audience. Overcoming the temporary fluctuations of other channels. This flexible tool is able to send highly segmented messages. Tailored to the individual needs of recipients. Long-lasting engagement,” explains marcelo caruana. Head of marketing at e-goi – an omnichannel marketing automation platform.
Despite being a traditional channel
Email marketing has adapted to innovations, further intensifying the personalization of the experience for the audience, especially when combined with Artificial Intelligence itself. For example, artificial intelligence can improve when it comes to personalizing the subject of emails with the aim of increasing the opening rate. Thanks to the use of data analysis, preference prediction, automated A/B testing, audience segmentation and machine learning for continuous optimization. It is the use of keywords today has changed possible to create mailings and emails with more relevant and attractive subjects, improving the user experience and the effectiveness of email marketing strategies.
Similarly, AI can help automatically send the email on the day and time of the week with the highest chance of being opened by the customer; and personalize the content and products indicated in the email according to the latest interests and behaviors of each customer, increasing the conversion rate. All these solutions are available on the E-goi platform,” concludes Marcelo Caruana.
Personalized Customer Journey Optimization with Artificial Intelligence Hypersegmentation
The key to perfecting the customer experience in egypt data a personalized. Effective and automated way is based on the collection of exhaustive data. On consumer behavior both in physical stores and online, from initial interest to purchase. From here, artificial intelligence comes into play to identify patterns and generate hypersegments. These refined segments make it possible to send more tailored. Precise communications or the possibility of personalizing the content and products indicated in the email .
Similarly, new email marketing automation systems based on artificial intelligence allow. The creation of alerts and messages about relevant offers in real time. Based on preferences and data collected. Behavior and purchase history that can help increase the average ticket.
What is certain is that artificial intelligence is making email marketing. More advanced and more effective. Overall, ai is providing businesses with new tools and capabilities. That can help them improve the performance of their email marketing campaigns. As this technology continues to evolve. We are likely to see even more ai-powered advancements in email marketing.