Are keywords still important? SEO Philippines Keyword Simply enough, yes. Keywords are still important for SEOs even up to this day. But the gravity and weight of their importance have drastically changed from what we might know of. – from the simple act of placing them naturally inside the most prominent places of your page and its content to writing a piece of content targeting the keyword’s intent, not as straightforward as it used to be. The importance of keywords today lies in the fact that they’re still the guiding post on how your content should go – the tone of voice, the facts contained, and the overall topic you’re writing about.
They also serve as one of the primary
metrics to determine the success of our SEO – their page ranking on the first page for a specific keyword is one of the most used metrics by SEOs around the world. To summarize, keywords are still important up to today. But its importance has greatly shifted from a simple, straightforward one to a more fundamental and overall technical approach. Keywords are not what they used to be, they’re much more complex and useful for the users searching for them. And as time goes by, it will continue to change and evolve to better serve the users around the world. How to properly place keywords inside your pages this 2020 I wrote a tutorial a few years back on how to properly optimize for your keywords.
I broke it down to two blog posts where I
talked about Keyword Density and Keyword Prominence, proximity, and frequency. These tutorials deal with a lot of technical factors that could still be applied today, one of them being proper keyword placement. So, how exactly do you place your keywords inside your page? Title Tag Keyword in Title Tag Title tags are one of the most important technical places where you need to put your keyword in. This is one of the first places that crawlers see since it’s up at the top of the page. This also signals to the search engines that this was the particular keyword you’re trying to target. Meta Description keyword in meta description Another important place for your keyword is the meta description.
Do note that this is confirmed to be an indirect
ranking factor wherein Google does not use this as a factor to rank pages, but it does affect CTR or click-through rate, which is widely considered to be a ranking factor. So, alongside the title tag, it’s important for you to insert the keyword in the meta description as well since it’s a piece of content that is directly displayed in the search engine results pages. Header Keyword in Header This has the same reason as the title tag wherein it’s one of the first pieces of code that the search engines crawl. Additionally, the header tag also serves as the title of the page so your target keyword needs to be placed here as well.
URL Slug This is a simple one. Aside from
signaling to the search engines that this argentina phone number library is the keyword you want to rank for, having the keyword as your URL slug also simplifies the URL as a whole. So, instead of having a URL such as seo-hacker.com/blog/post-1997/, it would be best to have it as seo-hacker.com/seo-company-philippines/. Body of Content This is where it gets tricky since this is where the change primarily happened. I’ve seen a lot of pages ranking on the first page of the SERPs where there isn’t any exact match mention of the keyword inside their body of content. What I believe matters is that you serve the right kind of content for the intent of the keyword.
Of course, you have to provide information that
is directly related to the keyword or topic you’re writing about, but this isn’t enough. You have to provide the RIGHT KIND of content for the keyword or topic as well. Here’s an example: the keyword you’re trying to target is “flower delivery”. You can write a long blog post about how to get flowers delivered, what kinds of flowers can be delivered, etc. But incorporating specific products that users can go to will be of massive help in ranking first. Flower delivery is the type of keyword that is more navigational/transactional than informational. So, it stands to reason that the type of content you put out isn’t necessarily information but more of giving the users the products that they want to see.
One of the best ways I’ve found to determine
the kinds of content that a keyword medical wechat official account development solution needs is to directly look at the top 10 results for that keyword. Do the results show mostly homepages? Product pages? Or blog posts. This will help you determine which kind of page you need to optimize to rank better for that keyword. So, it’s not as important to focus on keyword proximity and density but it’s more focused on a user-centric ideal where serving them the content they WANT to see is what helps with ranking for keywords nowadays. What is the importance of geotagging in SEO? Quick Answer: Geotagging your keywords is very important for local SEO, and is even considered a required component.
Proper use of these keywords for your targeted
locations can tailored your content to buying house b your audience’s needs, improve your ranking in search results, and even result in higher chances of conversions. Overview Have you ever looked at your Google Analytics report and notice that you are getting traffic from areas and countries that are out of your service area? In SEO, it’s easy to enjoy all the traffic that you can get but this might also be an indication that there is something wrong with your targeting. One of the beauties of SEO is that the traffic you are getting is relevant. How else are they going to land on your website if they didn’t search something related to it right? However, if you are getting traffic relevant to your business and you should start realigning your strategies by geotagging your keywords.