Valentine’s Day, the holiday of lovers, is becoming increasingly popular in the world of online stores. To celebrate this holiday, people buy all kinds of gifts, which, of course, is a great opportunity take email marketing service for all online store owners. And since this is a sales opportunity you can’t miss , we’ve prepared some great tips that will help you create your Valentine’s Day email campaign.
The first and most important tip: start early!
Sure, we all roll our eyes when we get an email weeks before a party, but we’re also happy that someone reminded us that the party in question is coming up . Admit it, how many times have you completely forgotten about an important party and then remembered at the last minute and had to rush to find the right gift?
That’s why an early email solves this type of problem. Think about when your recipients will start buying gifts and then precede the purchases with an email. Keep in mind that online purchases are made in advance , since there is a need to take into account delivery times and possible delays.
The second most important thing: segmentation
Segmentation is a fundamental and extremely useful tool in marketing, so you shouldn’t forget about it even during structure of the perfect post Valentine’s Day. In fact, it’s probably even more important for Valentine’s Day than any other: for Valentine’s Day, both men and women buy very different things . Men often give their significant other flowers, chocolates and underwear, while women prefer to give their loved ones something sweet, a good book, clothing or something more technological. You will therefore have to adapt your offer to the different needs and desires of men and women.
Fortunately, segmentation based on gender is relatively simple, but it will also be of great help if you use SqualoMail. Our system allows you to easily segment your mailing list in just a few clicks to ensure you send your customers personalized offers.
The third rule you must not forget: singles also celebrate Valentine’s Day
Valentine’s Day is all about couples in love, which is why it’s important to focus on everyone else, too. While it’s true that spam data these are the potential customers who will receive less attention during this holiday , it’s also true that you’ll have less competition to win them over.