Malinga ndi Gartner’s Annual CMO Spend Survey, pafupifupi ndalama zotsatsa zatsika ndi 15%. Tsopano, amalonda akuyenera kuchita zambiri ndi zochepa-ndi chitsenderezo chochulukirapo kuposa kale. Choyipa chachikulu, kutsatsa ndi gawo losatha la ntchito, kuyambira pakupanga zinthu ndi njira mpaka kugawa ndi kupereka malipoti. Kodi mumawasamalira bwanji mukakhala ndi bajeti yaying’ono bajeti yaing’ono yotsatsa? Mwamwayi, tabwera kukuthandizani kukulitsa bajeti yanu ndikugwiritsa ntchito bwino zomwe muli nazo.
7 Njira Zogwirira Ntchito Ndi Budget Yaing’ono Yotsatsa
Takhala mumasewera kwazaka zopitilira khumi, ndipo nthawi imeneyo tathandizira makasitomala athu kuyeretsa malonda awo osokonekera, kukhathamiritsa zida zawo, ndikupanga njira zobwerezabwereza kuti tigwire bwino ntchito, kuti tidziwe momwe tingagwiritsire ntchito. anzeru, osati movutirapo—ndi kupeza zotsatira zabwinopo. Ngati mukuyang’ana njira zowonjezera msika wanu (ngakhale ndi bajeti yaying’ono), apa pali njira zisanu ndi ziwiri zopambana zomwe muyenera kuyesa ASAP.
Mndandanda wazinthu zamagulu a CTA
1) Ikani AI kuti mugwiritse ntchito.
Chimodzi mwazinthu zabwino kwambiri za AI ndikutha kusinthira kapena kutenga ntchito zotopetsa zomwe zimadya nthawi. Pamene mukuvutika kuthetsa nambala yafoni library mavuto azithunzi zazikulu, simuyenera kuwononga ubongo wamtengo wapatali pamtundu uwu wa ntchito. M’malo mwake, lingalirani za njira zomwe mungakhazikitsire AI pamlingo uliwonse wamalonda anu kuti musunge nthawi ndikupanga chidziwitso chabwinoko kwa makasitomala anu. Kaya ndi mizere yoyesera ya A/B, kuphatikizira deta, kulingalira malingaliro, kapena kufotokoza zomwe zili, pali njira zambiri zomwe AI ingakulitsire kutsatsa kwanu.
Langizo: Kutsatsa kwa AI ndikwambiri kwa anthu ambiri, koma mumangofunika kudziwa momwe mungagwiritsire ntchito. Dziwani zambiri za njira 30 zomwe AI ingathandizire kutsatsa kwanu, gwiritsani ntchito malangizowa 75 kuti mupange njira yoyendetsedwa ndi AI, ndikuwona chiwongolero chathu chachikulu cha AI kuti mudziwe zambiri zamagwiritsidwe ake.
2) Sankhani zida zoyenera.
Zida za AI ndi mwana watsopano wotentha mtawuniyi, koma pali zida zowonjezera zambiri zomwe zingakuthandizeni kuwongolera ntchito yanu, ntchito zakunja, ndikupanga zomwe zili (makamaka mukakhala ndi ndalama zochepa zotsatsa).
Tayesa zida zosiyanasiyana zantchito zosiyanasiyana pazaka zambiri, zomwe zapatsa kutsatsa kwa agile: njira ya masiku 90 yopititsa patsogolo kutsatsa mphamvu gulu lathu kuti ligwire ntchito mwachangu komanso moyenera.
Onani zida zathu zozungulira:
Kulemba mabulogu
Kuyika chizindikiro
Kupanga Zinthu
Njira Yamkati
Content Marketing
Copywriting
Ebooks
Employer Branding
Infographics
AI Marketing
Langizo: Kuti musapangitse gulu lanu lonse kudutsa njira yophunzirira mukamagwiritsa ntchito chida chatsopano, zingathandize kupatsa gulu laling’ono kuti likhale laluso chithunzi cha beb ndikupanga chiwongolero chothandizira. Izi zimapangitsa kuti zikhale zosavuta kuti wina aliyense azitengera.
3) Gwiritsani ntchito njira yogawa zinthu.
Zomwe zili zonse zimatenga nthawi, mphamvu, ndi zida kuti zipangidwe, kotero mukufuna kukulitsa zatsopano zilizonse zomwe mumapanga. Njira yogawanitsa ndi imodzi mwa njira zomwe timakonda zochitira izi.
Ndi njira iyi, mumapanga gawo lodziwika bwino lomwe likufuna kuti ligawidwe m’zigawo zing’onozing’ono, monga zolemba zamabulogu, zopezeka pa TV, infographics, kapena mawu. Tizigawo tating’onoting’ono timeneti titha kusanthula mbali zosiyanasiyana zapakatikati, kupereka zambiri mu phukusi lina, kapena kuyambitsa zokambirana zosiyanasiyana ndi omvera osiyanasiyana.
Chofunika kwambiri, njira iyi imakuthandizani kukulitsa kufikira kwanu, kukulitsa zothandizira, ndikupanga kuchuluka kwazinthu zambiri popanda ndalama zochepa.
Langizo: Kuti muchite izi bwino, muyenera kukonzekera mosamala chilichonse musanachipange. Izi zikutanthauza kuti mumayamba ndi ndondomeko yatsatanetsatane ya zomwe zili pachimake, kenako ndikuzindikira zomwe mudzagawa kukhala zidutswa zothandizira. Kuti mudziwe zambiri za momwe mungapangire mapu, dziwani zambiri za momwe njira yogawanitsa imagwirira ntchito.
(BTW, mudzafunanso kutsitsimutsa nthawi ndi nthawi ndikusintha zomwe zili patsamba lanu kuti muwonetsetse kuti ndizofunikira.)
4) Bwezeraninso ndi kukonzanso zomwe zilipo kale.
Ngakhale njira yogawanitsa imadalira kupangidwa kwa zatsopano, mwina muli ndi zinthu zambiri zomwe zilipo zomwe zitha kuganiziridwanso, kusinthidwanso, kupakidwanso, kapena kupangidwanso kuti mugwiritse ntchito. (Kachiwiri, nthawi iliyonse yomwe mukugulitsa zinthu, mumafuna kuti mupindule nazo.)
Phatikizani m’nkhokwe yanu kuti mupeze zidutswa zomwe mungasinthire kapena, ngakhale bwino, masulirani m’mawonekedwe osiyanasiyana kuti muwonjezere kufikira kumakanema. Mwachitsanzo, mutha…
Positi yabulogu kukhala kanema kapena podcast gawo.
Sinthani maupangiri angapo kukhala makanema apakanema.
Ma ebook anu kukhala infographics yokopa maso.
Sinthani mawonedwe kukhala ma slideshows ophatikizana.
Sinthani mabulogu akale kukhala ebook yatsopano.
Langizo: Kufotokozera nkhani za data nthawi zonse ndi njira yabwino yopezera kukhulupilika ndikuwongolera chilichonse chomwe mumapanga. Dziwani zambiri zamomwe mungapangirenso zowonera pazambiri zanu zonse.
5) Sinthani gulu lanu kukhala opanga zinthu.
Pali talente yambiri yosagwiritsidwa ntchito pakampani yanu-kunja kwa gulu lanu lazamalonda. Sikuti lusoli liyenera kugwiritsidwa ntchito koma liyenera kukondweretsedwa ndikuwunikira. Ngati mukuvutika kupanga conhema (chifukwa cha bajeti yaying’ono yotsatsa), pezani chithandizo kuchokera kwa anthu kunja kwa dipatimentiyo.
Kodi akatswiri akupanga malonda/ntchito yanu ndi ndani?
Ndani ali ndi malingaliro apadera pamakampani?
Ndani amatulutsa zidziwitso zosangalatsa kuchokera mu data yanu?
Kodi ndi zokambirana zotani zochititsa chidwi zomwe ogulitsa akhala akuchita?
Pali mipata yambiri yomasulira malingaliro awo kukhala osangalatsa, ofunikira, komanso nkhani zankhani.
Langizo: Mutha kulembera anthu kuti akulembereni zolemba, koma palinso njira zochepetsera zosinthira malingaliro awo kukhala apamwamba kwambiri.
Pangani Q&A katswiri kudzera pa imelo.
Funsani gulu lanu kuti likupatseni malangizo abwino kwambiri pamutu wina ndikuwafalitsa ngati obwereza.
Kuti mumve zambiri zaupangiri, onani malangizo athu kuti musinthe ogwira nawo ntchito kukhala opanga zinthu.
Kuonjezera apo, ngakhale utsogoleri woganiziridwa ndi wabwino, mungagwiritsenso ntchito antchito ena kuti muwonetse chikhalidwe cha mtundu wanu. (Iyi ndi njira yabwino yopangira umunthu wanu kwa makasitomala omwe angakhale nawo komanso ogwira ntchito.) Onani chitsogozo chathu cha malonda a chikhalidwe, ndipo yesani malingaliro awa kuti muwonetse chikhalidwe chanu pa malo ochezera a pa Intaneti.
6) Yesani ndi kutsatsa kwachangu.
Palibe chomwe chimakhumudwitsa kwambiri kuposa kuwononga ndalama pamakampeni omwe akuyenda. (Ife tikudziwa izi.) Ndicho chifukwa chake takhala tikuyesera njira yotsatsa malonda yomwe imadalira zosavuta zoyesera-ndi-kuphunzira zoyesera kuti tipeze zidziwitso za msika.
Mwa kugwiritsa ntchito zoyeserera zosavuta, zopangidwa izi, mutha kusintha bwino momwe mumawonongera ndalama, kukhathamiritsa zomwe mumalemba, ndikusintha makampeni anu – ndi zotsatira zabwino.