Competition in contextual advertising is constantly growing, and the costs of attracting clients from it are increasing. And advertising in Yandex has now become almost the only way to advertise a business.
Therefore, in many niches
there are high rates and an overheated auction. More “targeted” advertising settings help reduce costs – showing it only to those users who are most likely to buy your product. This is what the Yandex.Audience service is used for.
With its help, you can: group visitors by behavior on the site; combine by average check, readiness to buy and other factors; collect people who work near a specific metro station or buy goods of certain philippines phone number data brands. The created segments are then used in Yandex.Direct advertising campaigns and in the ADFOX service (a platform for managing online advertising). Table of contents: Methods for creating Yandex.
Audience segments Segment based on your own data Segment based on Yandex data Segments based on external data (DMP) Segment of similar users What to do with segments – three examples of advertising settings Example 1. Bid adjustment Example 2.
Retargeting Example 3. Audience segment + Metrica goal Conclusions Methods for creating Yandex.Audience segments Most often, business owners have information about their clients: a list of contacts, data from Metrica and other services.
All this is used to segment
the audience. To create a segment, you need to follow a few simple steps. On the service page, click “Create segment” and select the data source in the drop-down menu. Creating a Yandex.Audience segment In the window that opens, fill in all the fields sequentially and click “Create segment”. After that, the system will compare the information provided with the data it has about users.
Limitations when creating segments: a segment must contain at least 100 user records; processing takes up to 2 hours; you cannot add users to a ready-made segment. Next, we will consider working with segments based sciammaé’s portrait won the queer on different data sources. Segment based on your data To form a segment, you need email addresses or phone numbers. You can use mobile device IDs.
For example, a fitness club owner can form a segment of visitors .
whose membership is about to expire and show them an offer for regular customers. This method of audience segmentation is well suited for the loan data food delivery, fitness and other niches, where a large customer contact base is collected. This way you can remind about products/services, inform about promotions, holiday offers, discounts. There is no point in loading all clients into one list. Combine them into groups based on their main characteristics. For example, a travel agency.