In addition to strategies such as Google My Business , to the local public, there is a great trend of strategies that combine digital with physical:
geotargeting — targets ads according to location;
geofencing — sends personalized messages to the user according to their location (for this, you need to ask the user for permission);
geotagging — encourages customers to tag themselves and review the physical establishment on social media.
Marketing automation
One way to scale processes and deliver a personalized experience is through automation. It allows, for example, to trigger campaigns based on consumer preferences. This marketing automation optimizes sales funnels and also works to reduce cart abandonment, for example.
Experience Marketing
With the focus increasingly japan email list centered on the customer, experience marketing will gain more space. By working with actions that surprise the public and are consistent with the audience’s interests, content becomes a strong currency.
We see this happening today with big brands like O Boticário and Red Bull, but the trend is for even digital businesses to find strategies to impact the public with experiences that add value.
Main trends in consumer behavior
Consumers continue to be the focus of innovations, and finding out more about their behavior is essential to guide the growth of any business. Below, we will show some of the trends that are happening with this audience, which welcomes young people with increasingly disruptive behavior compared to other generations, while at the same time preparing for the aging of society.
Neuromarketing
Strategies such as official account development: film and television neuromarketing are essential in this mission: to better understand who your audience is. After all, how can you develop relevant actions with excellent results if you don’t know who you’re talking to? Since it is now possible to create different aero leads segments within the same company, the logic is to present different forms of contact for each type of persona.