Is your information about the product you sell complete? Do you know that nothing causes customers to distrust you as much as your lack of knowledge about your products and services? And do you also know that having knowledge in the world of sales makes you powerful? You as onegood sellerYou must have complete knowledge of your product and services, and this means that you are equipped with product knowledge .
Product knowledge is important in any industry, but according to a study byTulip Retail83% of buyers believe that they, as customers, have more information about the product than the seller.
As a professional seller, you must be able to create the asia mobile number list understanding in customers that what they buy from you is the best choice to meet their needs, and present it with full confidence and sufficient information about the product’s features, and make the buyer under make an impact
For example, one of the most powerful persuasive techniques in sales is using the formula “This… (feature) will lead to… (advantage) and… (benefit) will happen to you.” This technique is very simple, but to use it, you must have enough product knowledge about the product and the service you offer .
In this article, we will talk about the benefits of using product knowledge and techniques to increase product knowledge. Follow us in the rest of this article:
Having product knowledge leads to increased sales
What is product knowledge?
Product knowledge occurs when sales representatives have a thorough understanding of the product they are selling. But why is product knowledge essential for salespeople? Sales reps need to understand the product’s features and benefits from the customer’s perspective, so they can have more engaging conversations with customers that ultimately lead to sales.
For example, if a representative is giving a product demo and the customer has a question, confusion, or challenge about a certain functionality, the representative should be able to quickly and easily provide an answer and solve the customer’s problems by mastering the product knowledge. slow
Alex Girard, director of product marketing at HubSpot, says:
“Having a sales team that can speak confidently about the products or services they sell; It is essential that your customers receive consistent and consistent messages from product, marketing and sales teams and have a consistent shopping experience; It is very important that they are aligned.”
What does product knowledge include?
Pricing structure
Available styles, colors or models
Product history
Production process
How to use the product
Product distribution and delivery
Repair, maintenance, warranty and support services
Show what the customer is interested in
Sales representatives must be knowledgeable about all product features and be trained and skilled. These features include the following:
Features of product knowledge
Price/ ROI (Return on Investment)
Sales representatives must be fully aware of the costs of a product and doing it again first i wish you a its return on investment (ROI).
For example,
sales professionals can use statistics such as “of the advantages of usingCRM,
the average rate of return on investment (ROI) is $8.17 per $1 spent.
Sales reps need to be fully aware of ROI
Customization
Sales representatives should be trained on how to customize deb directory the product according to the customer’s needs and requirements. It is important for you as a seller to know how your product can be customized according to the purpose and needs of the customer.
For example, if you sell marketing automation software,
you need to know how to work with enterprise customers,
start-ups, and different agencies and tailor your product to the needs of that organization.