There is no better way to learn about winning marketing strategy than by the hand of companies that, after applying them in their respective industries, Play Station’s marketing strategy have managed to position their products and services in an increasingly globalized and competitive world. On this occasion, it is up to us to enter the world of gaming, to know in depth about the PlayStation marketing papua new guinea email list 107018 contact leads strategy. One of the leading brands in the sector, from which we can extract valuable lessons for our next marketing campaigns in Mexico.
What is PlayStation?
PlayStation is the commercial name of a series of games consoles, which includes desktop and laptops editions. Developed by Sony Interactive Entertainment, subsidiary of the Japanese giant, Sony Corporation.Since 1994, after the launch of the first Play Station’s marketing strategy console, this company has only harvested successes. Moving, in addition, having several of the best -selling video consoles in his belt.
PlayStation’s marketing strategy
Although, it originally focused on the Japanese market, this brand would soon conquer the hearts of their own and strangers worldwide. Thanks to its innovative efforts at the marketing level, which we will review below. What is PlayStation’s marketing strategy? PlayStation marketing covers various lines of action that complement each other. Here we present those keys that have allowed him to excel above his most ferrous competitors:
Blucactus-Marketing Digital-Sy
Design high -end entertainment solutions: contrary to the strategy of one of its greatest rivals, Nintendo, the PlayStation brand focuses on launching video consolas with the most pointed technology available. In this way, seek to meet using telegram in digital marketing strategy the needs of the most demanding players. Although, this strategy made him lose millions of dollars due to the high production costs of the remembered PlayStation 3. The truth is that, faithful to his tradition have managed to improve it and the sales figures of their subsequent iterations are, currently, the Envy of its competitors.
Add the social component to the game experience
the globalization of the gaming industry has facilitated that players can share experiences with their peers around the world, as if it were a parallel social network.The most recent PlayStation consoles allow the player to share and transmit their games live to other users. In addition to building communities around your favorite games.
Betting strong for its exclusive games
in a world as competitive as now, making a difference becomes a need. Especially in the gaming industry, where multiplatform titles are those that usually alb directory master the lists of the best. With this in mind, PlayStation has managed to gain ground about its competition. Addressing much of its advertising arsenal towards those video games that can only be enjoyed on their consoles.
Specifically acclaimed
Sagas such as Spider-Man, The Last of Us, God of War, Horizon, Uncharted and Gran Turismo, are among the most desired by the players when opting for a PlayStation game console. Simplify the transition between one console and another: the videoconsory industry has advanced by leaps and bounds in recent years. The generational transition between a console and its successor used to take longer than desired by its manufacturers.
However Sony has changed
the rules of the game, by making a transition between the PlayStation 4 and PlayStation 5 quite simple. Taking into account two keywords: retrocompatibility and continuity. In this way, it is possible to play a vast majority of PS4 titles in PS5, without compatibility problems. As well as access to the same multimedia functions in the new Sony console (streaming, trophies, share content, create communities .
The above has allowed the
Japanese giant to retain those faithful (and not so faithful) users to their home entertainment products line Not ignoring a growing female market: for anyone it is a secret that for a few years gaming has ceased to be an exclusive form of men. And, the most recent statistics reveal to us that more and more women enjoy video games in their spare time. Therefore, inevitably, it opens the doors to a flourishing market niche that must be used.
In this sense
PlayStation has given several samples of aiming in that direction. By marketing editions of its products specifically intended for this audience, including desktop consoles, laptops, controls and head phones. What impact has the PlayStation strategy had on marketing?