First of all, Octavio ‘s advice is to have a periodic or monthly report so that decision-makers can base their decisions on fundamentals, trends and changes in attitudes . Pay attention to these elements!
Top Posts: Find out which posts are working , which ones are generating the most engagement, what type of content is generating the most questions, and what type of messages need to be adjusted, changed, or removed. Find the gold mine within your posts!
Engagement: Show how your posts have evolved and performed over time, showing the response to each piece of content. As a tip, you can set up a bar graph that includes likes, retweets, comments, and shares for any account.
Evaluating each platform separately or together
A by date will help you get absolute values and averages of how much y telegram database users list ou have grown in terms of social engagement.
Performance and activity by time of day: This analysis of your followers’ reactions by time of day also has a lot to do with the type of post. Discovering this will allow you to refocus your messages, change the timing and have key ads at the time of day with the highest activity.
Reach: What you post will be what allows your brand to have more views and impressions. Strive to reach as far as possible! This will undoubtedly be associated with the quality of the content .
Messages and opportunities generated: What are your networks generating for you, how your messages are evolving, how many people are asking about your brand , who is using direct messages to ask you something more specific, or who is requesting personalized Customer Service.
Website Traffic: If you want to measure where your website visitors are coming from , you need to know what percentage of traffic is coming from networks in general and from each one in particular.
Advertising investment
A you pay to generate fans or followers, you should measure how much it costs to get them to click on the promotion and how much clicks it generates for your brand . For a thorough evaluation, list each campaign with its visibility period, investment and number of fans reached.
Sales volume: This will be the cherry on the cake and although it is not a variable that can be controlled from Social Networks, you have to analyze it from the strategic and commercial area of the company to verify if the opportunities turned into results .
With this comprehensive overview of Social Media, you have a solid starting point for finding t uk data he indicators that are relevant to your business , always keeping in mind that the Website should be the center of your strategy and the basis for measuring results on Social Media.
Don’t let your indicators be based entirely on interaction, but also on oppo account your purpose advertising regulations prohibit advertising rtunities transformed into results . Your Social Networks can be a trigger to transform your Site into a conversion center .