nother important part of the culture of rapid search is communication of mistakes. To not be afraid of mistakes, you need to talk about them. We introduced the practice of openly discussing mistakes. At monthly meetings, we not only discussed successful hypotheses, but also openly talked about failed ones. Managers talked about failures at their own monthly meeting to remove stigma at all levels: between department heads and the CEO, and between managers and their employees.
Dogfooding
When ideas for hypotheses list to data started to dry up, we turned to — that’s what employees use their own products for. With dogfooding, it’s easier to find opportunities for improvement. We all started using our products australia cell numbers more and saw improvements where we hadn’t noticed them before. For example, I started writing on Habr.
What’s the bottom line?
And also:
— The speed of testing has doubled — it now takes half as much time from idea to verification.
— We increased the pace of work, developed our intuition, and achieved more accurate forecasting and better control over hypotheses.
— The number of digital marketing for beauty salons successful hypotheses has increased.
— The main thing is that our thinking has changed: we have learned to quickly search and not be afraid of mistakes.
If you are at least a little inspired – try, adapt, test. Fast and cheap. And don’t be afraid of failures.