Nowadays, multilingualism is a mandatory requirement for every website if a business wants to promote its brand to the international market.
English is the most widely used multilingual website language in the world, followed by Chinese, Japanese, Russian… Choosing a second language for the website will need to be considered and depends on the target customers and the country the business wants to target.
So, the question is not whether you should design a multilingual website or not, but how to do it most effectively. In this article, Giai Dieu Web Design will point out 9 benefits that a multilingual website can bring to businesses in the 4.0 technology era.
1. Expand user base
The first and most important benefit that a multilingual website brings is that it helps to expand your reach and reach a larger audience.
Don’t just target your local poland whatsapp number data audience, a multilingual website will help you expand your reach to customers in other countries like the UK, China, Japan, Brazil, Russia or Germany.
2. Increase SEO effectiveness
The success of an online business largely depends on its ability to rank highly on search engines relevant to its industry. And as long as the multilingual website is set up correctly, Google will rank it higher in search results.
And it’s not just Google or Bing, as these multilingual website platforms can’t have such a big impact in some countries. For example, Baidu is the largest search engine in China, Yandex dominates the Russian market, while Voila plays a major role in France.
3. Demonstrate customer-centricity
Companies with developing a successful guerrilla marketing campaign multilingual websites demonstrate that they are customer-centric, which helps to build credibility and customer loyalty. It is human nature to feel acknowledged and appreciated.
If you provide users with quality content in their native language. They will definitely respect you more and prefer your services over others. As a result, they will spend more time on your website, view more content.
4. Build trust
A multilingual website will be more professional and trustworthy. It makes local customers feel that your business operates in many other countries. They will appreciate and trust you more.
>For customers in other countries, they will also feel comfortable viewing. The content on your website in their mother tongue, thereby increasing their ability to buy and their loyalty.
5. Enhance brand image
It is an interesting fact database d that Chinese companies often hire Westerners to attend their meetings as companions. They do this to appear more professional and trustworthy to their Chinese counterparts. The same goes for a multilingual website, it proves that your business is operating. Globally, thus helping to enhance and promote your brand more effectively.