Stage of the Buyer Journey. They address a specific topic for a segment of people. The best-known platforms for webinars are Zoom and Microsoft Teams, but given the recent ne to “humanize” online events and teleworking, platforms such as Remo are beginning to appear .
Product/service demos: During the consideration stage of the Buyer Journey, demos are an excellent resource for showing the features of your offerings. They are mostly us for a small group of prospects or even for a single person.
Sales calls
Sales will no longer be done only in person or over the phone. Video calls will become more and more normal and customers will want to meet their sales agents.
Networking events: Take time to get to know your prospects as people, connecting with them on a more personal level. For example, “La Latina Valley” in Spain and “Latin America” have start hosting virtual afterworks.
Changes in Search
SEO is one of the digital marketing trends for 2020You’ve probably nurse database notic that when you search for something on Google, you’ll see a lot of options. Search algorithms are no longer bas solely on keywords. Now, businesses compete with posts, videos, definitions, memes, etc. Knowing this, having different content formats is a must.
For B2B
blog posts and ebooks (including whitepapers and case studies) are still the most popular type of content, but we recommend you start including videos. They are visual, entertaining, and easy to understand. Incorporating video marketing into your lead generation or sales processes could boost your conversion rates significantly.
Finally, we are all familiar with Siri and OK Google these days, but voice helping brands to achieve wider earch is a growing trend that will continue to rise in the coming years. Voice platforms/home assistants such as Alexa, Echo and Cortana are increasingly appearing on the market, which is why we ne to start thinking about voice-orient SEO and not doing so will mean being left behind.
Automation
Due to the downsizing taking place across the global economy, many businesses, both large and small, will have to make do with a smaller workforce. Fortunately, there’s almost nothing that can’t be done with yeezys shoes automation and an agency partner . Automation allows you to scale your efforts without having to resort to more employees, resources, or time. Some examples include.