To further deepen educational content, some companies effectively position themselves as educators and offer online courses on finance and investing.
Courses can be used in Inbound Marketing for financial services to increase brand authority and deepen relationships with mid-funnel prospects.
Those consumers who are more interested in improving their knowledge can be taken to courses. From there, they will be more mature in making their decisions.
Another way to use online courses in Inbound Marketing is in post-sales. This type of content can help customers learn more and buy new products from the company.
A bank customer who only has savings, for example, can explore new types of investments.
Interactive content
Another type of content used in the financial secto hong kong phone number library r is interactive materials . They are different because they are not only read by users. They require interaction with the content, which creates a differentiated digital experience and brings the consumer and the brand closer together.
This type of content can be used in the form of a questionnaire, calculator, dynamic infographic, among others.
In order for the consumer to use them, the brand can request their contact information, so that they can enter the funnel as a lead and start a closer conversation.
In the financial sector, companies often offer investment calculators as well as questionnaires to identify your investor profile .
This way, people can simulate applications and better decide where to put their money.
Partnerships with influencers
Influencer partnerships are used in many markets, so it would be no different in the financial sector.
Influencers can influence their audience to admire google ads editor is a free and downloadable program other brands, buy products and even change their lifestyle, because they have the trust of the people.
In the financial sector, this influence is essential to transmit confidence to the consumer. If that personality that you admire recommends that product, it is a sign that they can be trusted.
An example of this is the collaboration between the renowned Mexican influencer Alan Estrada – actor, singer and YouTuber – and Banco Citibanamex, as you will see in the following image:
Personalization
Personalization of strategies is a way to value each consumer and strengthen the relationship.
In addition, it tends to increase conversions, since the company is able to target each person’s interests and profile, instead of creating generic strategies.
Content, ads, email marketing, and product offerings can be personalized.
In the financial sector, it is common to use the investor profile to personalize financial investment recommendations.
A good example is Insights, the company we india data use as a reference with its blog, which also offers an investment app with a chatbot and shows recommendations for moves based on the analysis of people’s profiles and their available resources with artificial intelligence.
Have you realized how powerful Inbound Marketing can be for financial services?
Several companies are already using this type of strategy to optimize their product marketing and sales processes.
Now, if you want to improve your knowledge about Inbound Marketing, download our free Definitive Guide to this methodology and start thinking about strategies for your business!