Telegram is becoming one of the most popular channels for executing marketing strategy with more than 1000 million monthly active users as it enables to establish a closer relationship with the user. Most people trust Telegram and prefer this platform telegram marketing as their communication tool. So, how should Telegram be used in digital marketing strategy? What should you pay attention to?
How Can You Marketing on Telegram?
Unlike social platforms such as Instagram and Facebook, which are mainly used to display products and services related to the sector of the company or to produce content, it is possible to interact with users much more closely and create a community with Telegram. The best ways to do these are:
Create a Channel
With a Telegram channel, viewers can be informed about news, promotions, and newly published content. One of the features of this functionality is that it is a one-way channel. The brand is in the position of publishing the information. Channels, then, are very useful as a way to inform customers about anything brand-related.
Create a Group
When it comes to using Telegram in digital artificial intelligence has gained marketing strategy, creating a group will also be an extremely useful move. Telegram allows you to set up groups of up to 200,000 users and have one or more administrators, which guarantees its correct use. Unlike a channel, groups are a two-way tool. Because users actively participate by posting, commenting, and interacting with each other. This means that it is the best way to build a community that is interested in a particular topic and interested in the products and services the brand has to offer.
Don’t Forget These While Implementing Your Digital Marketing Strategy on Telegram
You can run a good digital marketing campaign with the use of Telegram in your digital marketing strategy. At this point, you should pay attention to the following:
- Know your target audience: As with any other marketing strategy, it is important to set some goals in this strategy. Because based on these you will decide whether a channel or a group is better in Telegram.
- Plan your content: Once the goals data on are set, it is also extremely important to determine the type of content that will be published on Telegram. You should also pay attention to regularity in the distribution of content.
- Create Valuable Content: Make sure that the content you choose is beneficial to impress your users.
- Take advantage of Telegram bots and automation.