Keywords with “in [city]” in them.
The former will show you what kind of fare you charge for city-wide searches, while the latter will let you see if you’re meeting the needs of searchers looking for nearby options.
Geolocation
Geolocation is where the keyword is being tracked. More tracked locations mean more searchers’ SERPs to sample. And the closer you can get namibia number data to searchers standing on street corners, the more accurate those SERPs will be. That’s why we strongly recommend that you track multiple pinpoint locations in each market you serve.
Once you have a tracking strategy
Tracked keywords in specific haaheo kahoohalahala locations; this will let you keep an eye on geographic trends.
Finding keywords in each market; this will allow for market-level research.
Search volume and cost per click
Search volume can be a controversial metric thanks to Google’s close variations, but having a reasonable idea of it is better than a complete shot in the dark. We recommend at least two dynamic components around search volume:
Keywords with high search volume; this fans data will show which queries are popular in your industry and have the potential to drive the most traffic.
Keywords with low search volume
A can actually help reveal conversion opportunities — remember, long-tail keywords typically have low search volume but high conversion rates.
Tracking the cost-per-click of your keywords will also give you and your PPC team tons of valuable insights — you’ll know if you’re ranking in the top organic spot for an unusually high CPC keyword.
As with search volume, high and low CPC tags should do the trick. High CPC keywords will show you where the competition is the highest, while low CPC keywords will reveal the easiest entry point into your paid game.
Device type
From screen size to indexing, desktop and smartphones produce significantly different SERPs, making it necessary to track them separately. So, filter and tag:
Keywords tracked on desktop.
Keywords tracked on smartphone.
As with your location sections, it’s best to use standard tags here.
We’ve shown you some really
A high-level sections, but you can filter your keywords even further. In other words, you can get extra fancy and add multiple filters to a single tag. As far as high search volume goes, branded keywords trigger paragraph-featured snippets that you have in the downtown core for smartphone searchers. Phew!