Bet on mental triggers
Anyone who deals with people on a daily basis knows that there are some mental triggers that influence individuals to take certain actions. So! as a sales strategy! many companies use this technique to attract the customer’s attention and encourage them to complete a purchase.
Among the mental triggers most used by companies to engage their audience and close sales are the following:
scarcity and urgency trigger! for example! “hurry up! it’s almost gone”! “latest news” etc;
social proof trigger is used to gain consumer trust!
As you convince them that your brand
is what they are looking for through testimonials and reviews from other customers;
Encourage the consumer to buy its product through the warranty offered. In this case! expressions such as “satisfaction guaranteed or your money back” are very common;
novelty trigger tends to make the customer think that they student data ill be ahead of the game when purchasing your product;
The authority trigger is used when the company knows that it is a reference in the segment in which it operates and! therefore! uses this advantage to gain the customer’s attention and trust.
5. Present solutions
Most of the time! when a customer contacts a company! it is to clarify a doubt or seek a solution to a problem. When this attempt at communication occurs! the consumer realizes that his case has been neglected by the company.
The consequences of this action
This is because! in addition to losing a customer! you contribute to negative word-of-mouth marketing. In other words! a consumer who is dissatisfied with your services will share their indignation with other people! thus affecting the image that your brand has in the market.
Therefore! always be willing to offer solutions to your sometimes causes some discomfort customers. And when you are unable to solve the problem! be honest and explain the reasons The warranty trigger is used that prevented you from doing so. This is because even if the sault data issue is not resolved! a transparent and sincere relationship is capable of keeping the customer loyal to your brand.