What it is: In some cases, companies may offer bundles designed for families. Depending on the type of product or service being offered! using the entire bundle do not need to be family members. Instead, they can be a group of friends or coworkers.
Family Bundling
Example: A common example of family bundling is when wireless providers offer family plans. Additionally! this type of bundling pricing dominican republic number data strategy may sometimes occur at fast food and casual dining restaurant chains! where groups of four or more may be able to purchase a bundle of multiple menu items at a reduced price.
Industries: Technology, Consumer Electronics! Streaming Services, Food, Hospitality, Travel
New Customer Bundle
What it is: As the name implies, this bundle pricing strategy is targeted at new customers. Companies that offer this type of bundle may find that doing so is an effective way to introduce new customers to the various products and services they offer.
Example: A SaaS company offers
A variety of applications and software programs to other businesses. When new customers sign up for the service, they may be offered a trial period examples as technology advances during which they can use all of the company’s offerings for a low price. After the trial period is over, the customer can choose to pay full price to continue accessing all services. If they don’t want to, they can select the specific products and services they want to move forward with.
Industry: Software, Technology, Home Services, Automotive Services, Cleaning Services
18. Buy One Get One Free
What it is: “BOGO” is one of the most common examples of bundled pricing known to consumers. It involves allowing customers to get a free item or a discounted item after paying the full price for a similar good or service.
Example: A clothing retailer allows customers who purchase one set of pants to purchase another set of pants from the same collection for half the price.
Industry: Apparel/Fashion, Beauty, Food, General Retail
19. Student Bag
What it is: Earlier, this guide discussed the fact that some companies cater to individuals who do certain jobs. Therefore, these companies may offer special bundle packages to customers based on their occupations.
Still other companies may have a relatively consumer data large number of college or university students as part of their customer base. Such businesses often offer special bundled pricing packages to customers who present their student ID at the time of purchase.
Example: An office supply company
A offers a special back-to-school product bundle when customers show their student ID. Again, this is another example of combining one bundling strategy with a seasonal bundling strategy. Because this type of bundling strategy involves specific elements that target a company’s customer base, it can also be an effective way to maximize customer loyalty.
Industries: General Retail, SaaS, Technology, Consumer Electronics
20. Advanced Bundling
What it is: Premium bundling is when multiple high-end products or services are offered together as a package deal. When pricing most discount bundles, companies usually have to keep the price low enough that customers feel they are getting a great deal.