Example: Leaderboard bundles are common when a tech company releases a new video game console. Customers can choose to buy the console on its own or bundle it with specific games and other popular items, such as an add-on controller. A bundle is still the console itself, and the bundle pricing represents a discount from what the customer would pay if they paid full price for each individual item.
Industries: Technology, Software,
8. Seasonal Bundles
What it is: Seasonal bundling is a strategy whereby a company bundles certain products or services together for a limited time. While this is not georgia number data always the case, usually this period coincides with a popular shopping season.
Example: It’s not uncommon for potential customers of gyms and health clubs to finally sign up for memberships at the start of the new year. This is the time of year when many people decide to go all-in on their fitness goals. Recognizing this, many gyms and health clubs use this opportunity to offer multiple services bundled together.
Industry: Sports equipment, fitness, hotel, food, technology, consumer electronics, automobile, travel
Bundling semi-related products or service
What it is: Don’t make the mistake of thinking that product bundling is an effective strategy only when the bundle consists of directly haaheo kahoohalahala related items. Sometimes, bundle pricing can help a company draw attention to goods or services that customers might otherwise overlook by bundling together goods or services that aren’t necessarily similar.
Example: Perhaps an art supply company
A has an online store. One of its special offers might include a bundle that includes art supplies and an art instruction book. Even though books consumer data and supplies are two different types of items, someone who is in the market for art supplies might also be willing to spend money on an art instruction book.
In this case, bundling may also
Be a marketing strategy to some extent. Bundling these products together, even if they are not the same type of product, allows the company to promote new products to customers who may not have considered purchasing these products in the past.
Industries: Food, Apparel/Fashion, Toys, Consumer Electronics, Sports Equipment, Beauty Products, Household Goods,