While the homepage of a website is the entrance that all visitors will pass through, and it is necessary to consider the nes of a wider audience of visitors. Letting visitors browse and read more web pages will help SEO.
Different web page content:
Landing Page is usually a separately design page, and its content and design style are optimiz to achieve specific marketing goals. It usually does not involve a lot of other products or services; while nes to contain more navigation, links and product or service content so that visitors can find the information they ne faster.
Different interface design:
Landing Pages usually adopt a simpler, clearer and more direct design style so that visitors can more easily understand its purpose and perform specific actions. For example, the navigation bar is discard so that visitors can continue to scroll down to see stockholder database the content of the web page; while the homepage of the website nes to consider more layout, navigation and design elements in order.
To display more content and functions
To sum up, you will find that although the Landing Page and the homepage of the website have some similarities, their marketing purposes, audience a unique social kingdom for young people positioning, content and design are very different, so they ne to be adjust and optimiz according to different marketing strategies. Landing Page Case Study.
Lazada Malaysia’s Birthday Sale
This is Lazada Malaysia’s birthday promotion page, design to attract and encourage customers to participate in shopping and get coupons. The design of this landing page is very intuitive, and the background image is eye-catching and vivid, which is very eye-catching. At the top of the page is the name and a brief description of the event, as well as a clear and brief process display of how to get the discount. In the middle of the page is a carousel of usa data coupons and product recommendations.