Like Facebook ads, this connector is only used in the section that precedes a site visit.
The Google Sheet has columns – date or week, emails delivered, emails clicked. Then we calculate the CTR within Data Studio. Tag Manager setup for this client
Google Analytics
We have an extensive, modern GA and Google . It allows us to track subdomains, but also separate them if we want. We also have a laundry list mexico number data of events that get fired, and full channel grouping. As much as you can create similar analyses without it, I recommend you get your back into the measurement setup first.
You can see that this data source is by far the most used source in the analysis. This makes the report easier to maintain and also reduces have you ever heard the term static website? the chance of running into inconsistent data.
Components for SEO analysis
This analysis is the result of a long-term sustained relationship with “The Broze Fellaz” as our ongoing analytics client. There was a fair amount of data-driven action required, but we assure you, it’s all possible.
From the analysis best practices drawer, we used: Tag Manager setup for this client
2 cups of related channels for context and analysis through comparison.
3 cups of different touchpoints
A to identify channel roles — driving traffic, creating opt-ins, closing sales, etc.
5 heads of lettuce with an open mind and a willingness to change the current status quo, for a team that can execute.
What’s happening with organic search, fans data why it’s happening, and what we can do about it (otherwise, we’ll export another scorecard).
Imperial units used in arbitrary numbers that are difficult to visualize and thus feel very large.
Your analyst brain has 1-2 heads, cooked up in analysis. This helps prevent your job from being stolen by a robot.
A full tray of Data Studio visualizations that are pleasing to the eye.
A sprinkling of benchmarks to highlight the importance of performance differences.
From the Measurement Setup and Stack Toolbox, we used:
Custom channel definitions, enhanced e-commerce and search console integration with Google Analytics.
MashMetrics GTM
Google Data Studio. This is my favorite visualization tool. Despite its flaws and gaps (as it is still in beta) I would say it is better than its paid counterparts, and it keeps getting better. For data sources, we used native connectors for Google Analytics and Google Sheets, then Facebook Community Connectors via Supermetrics .
Thanks to the Keyword
Hero semantic algorithm and data collection, you are actually able to see 95 percent of your organic search queries (also check out On-Page Hero, you will be amazed).
My approach is inspired by Lea Pica , Avinash , Google Data Studio Newsletter, and Chris Penn , our valued clients, and the questions they leave us with answers to.