Emails are a great way to promote your lead magnet. Here,subject line – “Click here to get £10 in points!” The brand then showcases a number of promotions and lead magnets designed to re-engage the elusive customer:
Pop-ups are big bold and hard to ignore
They’re a proven way to get conversions and america phone number list can be very effective when done right. Make them attractive enough; they’re a quick and easy way to showcase your lead magnet.
Don’t make the popup too obtrusive, though. People don’t mind a popup or two if they’re easy to get rid of, but if you hide the “X” or otherwise make it hard to remove the popup, people will close the tab in frustration. And you don’t want that.
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However, you can also use the white space on your website to promote your lead magnet. Give it a section in the sidebar of your blogs , or dedicate space to it on your homepage. Anything that gets the message across!
Social media
There are many ways to promote your lead magnet on social media. From good old-fashioned timeline posts to ads and even (like in this example from Jessica Lorimer) cover photos, social media offers plenty of opportunities to promote your lead magnet.
This is related to social media, but it’s worth mentioning.
It can be difficult to get a lead magnet on platforms like Instagram that don’t allow sharing. So, put a link to your lead magnet in your bio like this:
Anyone who goes to your bio to learn more about you will see it. And if they like the rest of your content, they can click on the link.
Use lead magnets to promote your business
Get it right, and your lead magnet can be the brady fan while enduring chemotherapy perfect “free lunch.” Lead magnets drive conversions and increase goodwill toward your brand.
You can attract thousands of new potential customers with something as simple as offering a discount and increase your ROI. If you haven’t experimented with lead magnets yet, give it a try. You’ll be amazed at what’s possible.
Patty Yan is the EMEA Product Marketing
Manager for RingCentral Office, a leader in cloud business leads communications solutions. Patty is passionate about customer experience analytics, creating value and differentiation, and delivering the best experiences for customers and partners.