How you decide to send your brand’s larger message to the world is up to you and your team, so it’s okay to get creative.
But when storydoing is the ultimate goal, you’re doing more than just telling a story. Companies that do storydoing have a mission — the goal of mobilizing people, empowering them, and inviting them to be part of something bigger than themselves.
Consider your company’s greatest strengths
If you could inspire everyone connected to your company, from your employees to your customers, to share something about what you do, what would you want it to be?
Make the decision about what story you want o newzealand phone number list thers to tell about your brand in the years to come and place it at the center of your actions .
Construction
Publishing a great story that engages your audience and could potentially create a legacy for your brand is the beginning of storydoing.
You also have to act on what you say, something that many companies and individuals never get around to doing.
The build phase is when you turn your initial ideas into actions and create a company culture based on those principles.
How does your story translate into the experience you offer your employees and how you treat your customers?
How do you back up your promises and empower those associated with your brand?
Benefits
This is the final stage of storydoing where you can reap the results of your efforts throughout the other three stages.
If you have truly grown your business and taken it to the next level, you will be able to see evidence of that growth.
Your bottom line will be healthier, your audience will be more engaged , and people will talk about you.
Your customers will genuinely feel like they are part of your company , and they will demonstrate it in ways that contribute to your brand.
Great examples of Storydoing in action
Brands that successfully harness the power of storydoing are easy to spot once you know what you’re looking for.
They strive to go beyond cheerful slogans and glossy images . They show their customers that they mean what they say and deliver on their promises.
The following brands are excellent examples.
Jetblue
The entire philosophy behind JetBlue is the desire to “bring humanity back to airlines,” as stated in the company’s branding campaign.
That was more than just a nice promise. It was a quest that the company accomplished beautifully .
JetBlue did this by showing its customers that they were important and providing them with the kind of service that is now scarce or non-existent with other airlines.
JetBlue offers just one class of service and everyone has access to it. Plus, everyone gets a leather seat, satellite TV, and unlimited free snacks.
Target
Target is another brand that has done an marketing and promoting your mobile app incredible job of making what they do a comforting and trusted part of everyday life.
Like JetBlue, use storydoing to honor and elevate your customers, showing them that they are priorities and deserve to be treated like gold .
Target was one of the first retailers of its kind to partner with renowned designers to bring quality, style and trend to the masses.
It also celebrates the value of everyday life and gives meaning to all of your branding efforts.
Zappos
When people think of brands that go the extra mile, setting a new gold standard in customer service, Zappos is one of the first that comes to mind.
They are on a mission to provide impeccable white glove service to everyone who purchases from them, regardless of the attached cost.
And they treat their employees just as well. Zappos wants their customer service workers to really enjoy their jobs , so much so that they’ll give them money to help them leave if they’re not in love with what they do within a couple of months.
Storytelling + Storydoing: Can you use them together?
Storytelling and storydoing are not mutually india data exclusive marketing approaches, so you don’t have to make a big decision about which one best suits your business goals.
You can and should use both if you want to get the most out of your ongoing marketing campaign .
Think of storydoing as a way to elevate the storytelling your marketing team is probably already doing and get more out of it.
Today’s consumer wants more from a shopping experience than just great products and services for their money.
They want to feel like their choices matter and they want to identify with the brands they choose on a deeper level.
customers while increasing your bottom line and