Google only ranks those sites that match the search intent of users , and that, among other aspects, also:
- They have excellent technical performance, that is, they load quickly , they are secure, they are mobile friendly;
- They have dominance in long-tail keywords ;
- They use meta-tags;
- They write quality content , something that you obviously won’t be able to achieve if your website has thin content.
The dropout rate is increasing
This means that it significantly increases the number of users who enter and leave your website without interacting with it optimally, that is, without reading other content or taking favorable steps for the sales funnel .
Little interaction
Users only engage if they find something that japan phone number list catches their attention and answers specific needs they have. “Thin content” will create a completely different situation than this, making it harder – or rather, impossible – to retain and convince users to engage, leave their contact details, buy, etc.
Lack of backlinks
Backlinks are a fundamental SEO strategy and moving towards an increasingly practical consist of another website directing their content to yours, which only happens if they consider your content to be of quality .
However, by having thin content, this will not happen because they will not find relevant information.
On the other hand, its importance lies in the fact that:
- Google uses them as a ranking criterion;
- directly impact the acquisition of referral traffic;
- strengthens Brand Awareness ;
- build relationships.
You won’t be considered an expert in your niche
By finding thin content, Internet users will not take your website or company as an authority on the subject and in the niche in which you operate, which will lead you, in short, to losing conversions , sales , among others.
Little traffic and minimal interest
Have you ever searched for something on india data the Internet and noticed the domain of a website where you never found anything interesting and decided not to open it but instead go to another one? If this has happened to you, it is probably because you have not found quality content before.
So to prevent this from happening to other Internet users with your website and blog, it is best to stay away from thin content as much as possible.
Furthermore, for Google today, the user is the protagonist , so if they are not interested in your content, this will lead to a loss of authority.
Learn to avoid thin content
Nothing escapes Google , that’s why it’s important to avoid this type of content, and to do so there are different effective techniques that will help you improve your domain and capture more users. Discover them!
Create unique content
The first thing to avoid thin content is to create valuable, precise, unique and original content, since it is one thing to take your competition as a reference and quite another to plagiarize their articles.
Also, complement your content with data and information from surveys, studies, etc. loyalty to your blog and company, because you will be seen as an authoritative exponent in your niche.
Take care of the design of your texts
Another differentiating factor is the text of your content, its structure, attractiveness, size and font type; aspects that, although they may seem irrelevant, provide originality, attract the reader and generate interest in the content.
Create quality content
It is not just about unique content, it must also provide relevant information that teaches, educates and responds to the reader’s search intent.
It is important to mention that creating this content is not impossible, but to do so it does require, in short, dedication, research, knowledge of your niche and SEO, and the creation of your buyer persona .
Google Search Console : It’s free and helps you keep track of the status of your content and optimize its positioning; for example, if you have duplicate content, it will notify you. It also provides you with visual content strategies that attract people’s attention.
- SEMrush – Helps improve your SEO by analyzing the best keywords for your niche and detecting duplicate content.
- Siteliner – Helps you check for stolen content, website ranking and positioning.
- Quetext : its free version allows you to analyze up to 500 words of content and verify if there is an internal content on your blog or an external content from your competition that is the same as this one.
- Plagium : allows you to check the authenticity of texts with a maximum of 5,000 characters.
Using any of these tools helps us get rid of thin content, as