Monga otsatsa osawerengeka kunja uko, mwina mumagwiritsa ntchito mawu akuti prospecting and lead generation mosinthana, ndipo izi zitha kukuwonongerani ndalama komanso kuchita bwino.
Ngati simukudziwa bwino za malingaliro awiriwa komanso momwe amasiyanirana, simudzamvetsetsa momwe mungagulitsire chilichonse bwino, ndikuwononga ndalama zomwe kampani yanu ipeza.
Chifukwa chake m’nkhaniyi, tifotokoza momwe kufufuza kumasiyanirana ndi otsogolera, momwe ziwirizi zimayenderana, momwe njira iliyonse imagwirira ntchito, ndi zida ziti zomwe zimapangitsa kuti kufufuza ndi kutsogolera kukhala kosavuta.
Chifukwa Chake Mibadwo Yotsogola ndi Kuyembekezera Nthawi zambiri Zimasokonekera
Chomwe m’badwo wotsogola ndi chiyembekezo nthawi zambiri zimasokonekera ndikuti amalumikizana kwambiri ndipo amakhala ndi cholinga chofanana – kubweretsa makasitomala atsopano ndikupanga malonda ambiri.
Pamapeto pa tsiku, onse otsogolera komanso kuyang’anira kukuthandizani kuyandikira sitepe imodzi pafupi ndi kutseka kugulitsa. Koma mmene amakwaniritsira cholinga chimenechi ndi pamene pali kusiyana.
Popeza njira zonsezi zimagwiritsa ntchito njira zosiyanasiyana, zimafunikira maluso osiyanasiyana komanso anthu kuti azitha.
Mukasokoneza malire pakati pa kupanga kutsogolera ndi kufufuza, mumasokonezanso malire pakati pa mtundu wa anthu omwe ali oyenerera pa ndondomeko iliyonse. Ndipo umo ndi momwe kusayenerera kumayambira.
Kodi Lead Generation ndi chiyani
M’mawu osavuta, lead generation ndi njira yoyika mtundu wanu kunja uko. Ndi ntchito yotsatsa komwe cholinga chake ndikulimbikitsa kuzindikira ndikuyamba maubwenzi atsopano.
Poyerekeza ndi kufufuza, kupanga kutsogolera ndi njira yochedwa komanso yayitali. Ndi mainchesi angapo oyambirira a malonda anu. Koma mwamwayi, imatha kukhala yokha (mosiyana ndi kuyang’anira), kotero simuyenera kuwononga nthawi yopusa.
Pano pali chitsanzo cha zochitika zotsogola zotsogola.
Tiyerekeze kuti muli ndi sitolo yamasewera a e-commerce. Gulu lanu lazamalonda laganiza zopanga tsamba labulogu patsamba lanu la e-commerce, komwe mumayika pafupipafupi zomwe okonda masewera angawerenge.
Koma simukulunjika munthu m’modzi wokonda masewera. Simukulemba za “Mr. James” (yemwe amakhala wokonda tennis wopenga). Mukulemba zokhutira kuti muyike chizindikiro chanu kwa aliyense amene amakonda masewera.
Kenako mumawonjezera bulogu yanu mtsogoleri wapadera ndi zomwe zili ndi gated – zomwe owerenga amatha kuzipeza posinthana ndi imelo yawo. Ngati owerenga anu khumi amakonda kwambiri zolemba zanu zamabulogu, amakupatsani adilesi yawo ya imelo posinthana ndi eBook yatsopano yomwe mwangoyambitsa kumene (yomwe ndi mtundu wazomwe zili ndi gated).
Ndipo ma adilesi khumi a imelo ndiwo amatsogolera anu. Mutha kuyambitsa ubale watsopano ndi aliyense wa anthuwa kudzera pamaimelo odzipangira okha, kuwapangitsa kuti azigulitsa mpaka nthawi ikafika yomwe akufuna kugula chimodzi mwazinthu zanu.
Popeza mukuchita nawo maulendo angapo nthawi imodzi, kutsogola kumawonedwa ngati ntchito yotsatsa imodzi kapena yambiri. Izi ndizosiyana ndi kufufuza, komwe ndi kutsatsa kwapamodzi (zambiri pambuyo pake).
Izi zikutifikitsa ku funso lakuti – kodi chitsogozo ndi chiyani?
Kutsogola ndi kulumikizana kwapamwamba kwambiri. Nthawi zambiri imakhala imelo koma imathanso kukhala nambala yafoni kapena adilesi.
M’mawu osavuta, wotsogolera ndi munthu yemwe wasonyeza chidwi ndi kampani yanu pokupatsani zidziwitso zake posinthana ndi zomwe zili pa gate (kapena poyankha njira zina zotsogola zomwe tidzakambirana pambuyo pake).
Ndikofunika kumvetsetsa kuti chitsogozo sichingagule kwa inu. Simungakhale otsimikiza ngati otsogolera ali ndi ndalama, ulamuliro, komanso chidwi chogula zinthu kapena ntchito zanu.
Mwachitsanzo, munthu amene amawerenga imelo vs kutsatsa kwa whatsapp: ndi chiyani chabwino kwambiri pabizinesi yanu? blog yanu pafupipafupi sangagule racket kwa inu.
Ichi ndichifukwa chake kutsogola kumawonedwa ngati njira yocheperako – mukungoyika mtundu wanu, kupeza zidziwitso za anthu omwe akuwoneka kuti ali ndi chidwi, ndikuwona ngati atha kuthamangitsidwa.
Njira zodziwika bwino zotsogola
Nawa njira zotsogola zomwe mabizinesi amagwiritsa ntchito:
Ma Chatbots, omwe amatha kuyendetsa makasitomala kuzinthu monga kusaina kwamakalata ndikusungitsa malo ochezera atawathandiza ndi mafunso awo.
Kutsatsa kolipidwa, komwe kumalimbikitsa bizinesi yanu osati pamasamba ochezera komanso kusaka, komanso kwa osindikiza chithunzi cha beb akulu ngati Bloomberg, MSN, ndi The Independent.
Zochitika zapaintaneti, zomwe zimaphatikizapo zokambirana, masemina, misonkhano, ndi misonkhano. Anthu akuyenera kupereka ma adilesi awo a imelo kuti alembetse zochitikazi. Zonsezi zitha kuchitidwa pa intaneti, nazonso!
Mabulogu a SEO, omwe amakonzedwa kuti akhale mawu osakira apamwamba kwambiri kuti akope makasitomala omwe angakhale nawo kubulogu yanu. Izi sizimapanga zitsogozo mwachindunji koma zimawonjezera mwayi woti owerenga azilumikizana ndi maginito anu otsogolera.
Zomwe zili ndi gated, zomwe kuwonjezera pa ma eBook, zitha kuphatikiza zolemba zamakalata, maupangiri, infographics, malipoti, mapepala ogwirira ntchito, ndi maphunziro. Zitha kukhala chilichonse chomwe chimapereka phindu lokwanira kwa owerenga kuti achiteakupatseni imelo adilesi yawo.
Mayesero aulere, omwe amalola makasitomala kuyesa malonda anu kwaulere posinthanitsa ndi imelo yawo. Otsogolera omwe amachokera ku izi ndi oyenerera kwambiri (kuposa mwachitsanzo, amatsogolera kuchokera ku zolemba zamakalata) chifukwa adayesa malonda anu.
Zida zomwe zimapangitsa kuti kutsogolera kukhale kosavuta
Kutsatsa malonda pamasamba apamwamba ngati Bloomberg ndi njira imodzi yosavuta yopititsira patsogolo kufalikira kwa mtundu wanu. Ichi ndichifukwa chake Taboola ndi chida chomwe chingapangitse kuti kutsogolera kukhale kosavuta.
Imalimbikitsa zomwe muli nazo pamene owerenga ali mu “zinthu zambiri” pamapulatifomu monga The Independent, The Weather Channel, MSN, Bloomberg, NBC News, ndi zina. Popeza ogwiritsa ntchito ali munjira ya “kuzindikira zambiri”, amalandila kwambiri zomwe akupatsidwa.
Koma onetsetsani kuti muli ndi maginito otsogola pabulogu yanu kuti mupindule ndi kuchuluka kwa magalimoto omwe Taboola amawayendetsa.
Zida zina zomwe zimapangitsa kuti kutsogolera kukhale kosavuta ndi
HelloBar, yomwe imakulolani kuyika bar yomwe ili ndi uthenga ndi CTA pamwamba pa tsamba lanu.
SEMrush, yomwe ndi imodzi mwazida zamphamvu kwambiri za SEO kunja uko. Itha kukuthandizani kukhathamiritsa tsamba lanu la mawu osakira apamwamba kwambiri.
HotJar, chomwe ndi chida cha mapu otentha chomwe chimakulolani kuti muwone madera otchuka kwambiri patsamba lanu. Mutha kuyika maginito anu otsogola m’malo awa kuti muwonjezere mphamvu zawo.
HubSpot, chomwe ndi chida chotsogola chokha chomwe chimakupatsani mwayi wowongolera mbali zonse za kampeni yanu pamalo amodzi. Kuwongolera patsogolo pa Hubspot kumapangidwanso kukhala kosavuta, kukulolani kuti muyenerere otsogolera kutengera kukwanira komanso kuchitapo kanthu. Ubwino wa izo ndikuti ndi zaulere kuti muyambe nazo!
LeadForesnics, chomwe ndi chida chomwe chimakulolani kuti muphatikize zotsogola ndi kufufuza. Ngati alendo omwe ali patsamba lanu samalizitsa mafomu anu otsogola, mutha kugwiritsa ntchito LeadForensics kuti mudziwe komwe amagwira ntchito (pogwiritsa ntchito adilesi yawo ya IP). Mutha kudziwitsa gulu lanu lamalonda kuti ndi mabizinesi ati omwe akuwoneka kuti ali ndi chidwi ndi ntchito yanu ndipo akhoza kukhala zolinga zabwino zoyembekezera.
Kodi Prospecting ndi chiyani
Kusiyana pakati pa kuyembekezera ndi kutsogolera m’badwo kungawoneke pang’ono, koma ndikofunikira kumvetsetsa. Poyamba, kufufuza kumachitika ndi gulu lanu la malonda (motsutsana ndi kutsogolera, yomwe ndi ntchito yotsatsa).
Kwenikweni, kufufuza kumaphatikizapo kufikira munthu wina (kudzera pa foni, imelo, kapena uthenga wa LinkedIn) ndikuwona ngati akufuna kugula malonda kapena ntchito yanu. Izi zimatchedwa qualifying a prospect.
Kodi kutsogolera ndi chiyani?
Ndikofunika kumvetsetsa kuti chiyembekezo sichifanana ndi kugulitsa. Ndizotheka kuti chiyembekezo sichimagula kwa inu. Mumangodziwa kuti ali ndi chidwi ndi ntchito yanu, ndipo ndi ntchito yanu kuwonetsetsa kuti chidwi chawo chikusintha kukhala malonda.
Ndipo monga mukuonera, ndizovuta kupanga izi, chifukwa chake kufufuza kumatengedwa ngati ntchito yamanja ndipo nthawi zambiri kumatenga nthawi (motsutsana ndi mbadwo wotsogolera, womwe ukhoza kukhazikitsidwa ndi kusiyidwa).
Ichi ndichifukwa chake malinga ndi kafukufuku wotsatsa wa 2018 wopangidwa ndi HubSpot, 37% ya ogulitsa amakhulupilira kuti kusaka ndiye gawo lovuta kwambiri pantchito yawo.
Pano pali chitsanzo cha ntchito yoyembekezera
Tiyerekeze kuti mumayendetsa kampani yotsatsa digito yomwe imathandiza ma brand ang’onoang’ono kuwongolera mawonekedwe awo a intaneti. Mumapatsa gulu lanu ogulitsa mndandanda wa omwe amalumikizana nawo, ndipo amayimbira aliyense wa iwo kuti adziwe ngati angakonde ntchito yanu yotsatsa digito.
Gulu lanu lamalonda liwonetsetsanso kuti omwe akulumikizana nawo ali ndi ulamuliro ndi ndalama zogulira ntchito yanu ngati gawo la ziyeneretso.
Dziwani kuti anthuwa mwina sadziwa (kapena “ozizira”) za kampani yanu asanayimbidwe ndi gulu lanu lazamalonda. Iyi ndi njira inanso yoyembekeza kumasiyanirana ndi kutsogolera. Kumbukirani momwe, mosiyana ndi ziyembekezo, otsogolera ndi omwe adawonetsa chidwi ndi kampani yanu ndipo adalumikizana ndi zomwe mwatsatsa kale.