Estela Duran Guzman
Estela Duran Guzman
Account Manager at fromDoppler Mexico. Passionate about cinema, photography and interactive communications.
Wrote 14 posts
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Results on Social Networks
Do you have a comprehensive Social Media Plan but don’t know how to measure its effectiveness ? Access Octavio Regalado ‘s training and discover which KPIs and elements to add to your Report.
Social media is one of the most used areas today, with multiple business objectives. Some brands are looking to position themselves, humanize themselves, expand their community , generate engagement or, why not, improve their business results.
In fact, Social Media is no longer a simple showcase where you can talk without knowing whether the actions work or not, but a means to contribute to the much- desired conversion . Taking into account the importance of these platforms to generate economic advantages , Doppler Academy wanted to provide you with unparalleled training.
Last Wednesday, May 6thour
Online Marketing training academy offered a new free Webinar. Octavio Regalado , found uk data er of InteleKia , Co-founder of Marketeros Nocturnos (the largest community on Twitter to discuss Marketing topics in Spanish), Master in Economics and Marketing specialist gave the very interesting talk “How to measure results in Social Media” .
Once again, Doppler Academy broke the record with almo main reason for creating a systematic design st 1,000 subscribers ! If you are one of those who signed up and are in charge of developing Social Media actions, you will know that measuring only the sentiment of your community , the number of page views or the number of impressions in an Ads Campaign are not enough data to know if a Social Media action works or not.
Below, you can access the recording to learn about all the performance indicators and measure whether your performance is good on Social Media or if you can still improve it.