Workflows are essential for Marketing Automation and HubSpot has made many updates in this area. We tell you about them below:
To your if/then branches: they can have more than 2 conditions (previously they only allowed one).
Set record associations in workflows: You can associate tasks, tickets, and deals within workflows to certain records.
Controlling Merged Contact Enrollment – There is a new setting that allows us to control merged contacts, making sure they are in the correct workflows.
Higher workflow limits – 1000 can now be created instead of 500.
4. Chatflows
Are you familiar with the GDPR 2018 regulation on data fusion database processing and consent? Failure to comply can result in severe penalties. In order to prevent this from happening, your live chat will feature additional GDPR consent options for customers, specifically the live chat cookie.
Plus, with features like location, web behavior, and source, your chatflows can be more conversationally oriented, even enabling unique chat flows.
5. Social Media
Have you ever needed to export data from your HubSpot ad campaigns? This action is now available! You can export data from your Facebook and Google Ads ad campaigns, and campaign group data from LinkedIn Ads ads (this does not include ad sets or ad groups).
Boosting is becoming a popular advertising method on tool review & tutorial (2024) social media. In recent HubSpot product updates , we found that within the social tool, there is the possibility of turning your Facebook posts into an ad, with the aim of promoting these posts. In line with the above, a Facebook Page Post Engagement campaign will be created for that post.
6. Account Based Marketing
HubSpot has really outdone itself with its new Account yeezys shoes Based Marketing features. This is one of the most exciting products to date ! So much so, that ABM tools have their own description. Check them out here!
7. Income attribution
Multi-touch revenue attribution has seen a host of updates in 2020. With Marketing Enterprise Hub, you can enjoy features like: revenue attribution by campaign, marketing vs. sales filter attribution, revenue attribution reporting, better breakdowns, and as an add-on, a new course in HubSpot Academy.