Inbound Marketing for Financial Services: A

The financial sector is powerful. It is about a lot of money, with giant institutions, consolidated in the market, but also fintechs and digital banks that demonstrate that technology can still open many opportunities in the area.

However, there are still resistances to innovation

that Inbound Marketing for financial services can help overcome.

Especially in Latin America, there is still a lot  iceland phone number list of doubt and mistrust regarding financial products and services, in addition to ignorance and lack of dialogue about money, which make this topic a taboo.

Therefore, companies and institutions in this sector need to get closer to consumers and gain their trust . This is where the importance of Inbound Marketing comes in .

In this article, you will understand how this strategy can boost results in the financial market, through the following points:

What are the challenges facing the financial sector in customer acquisition?

The financial sector faces several challenges in winning over consumers and selling its products and services.

These challenges include consumer mistrust and ignorance when it comes to money, but also market characteristics.

Let’s take a closer look at these questions. Consumers in the financial sector are distrustful.

Latinos, in particular, are often fearful of india data companies that sell financial products and services, always unsure of losing their hard-earned money or even falling for a scam.

This distrust is mixed with the difficulty

of talking about money. People don’t like to talk about how much they earn, they are embarrassed to say that they are in debt, they don’t want to seem like snobs when they have a good income, and they don’t ask questions before making decisions about investments and personal finances.

For many people, this topic is taboo because it causes discomfort. If talking about money is uncomfortable, of course talking about financial products and services also arouses negative feelings.

It is no coincidence that digital banks and fintechs are growing , transforming the sector, making traditional institutions rethink their processes, their products and their positioning in the market.

Difficulties of traditional financial services

In addition to the above, the sector is marked by bureaucracy and regulations which, while important to ensure security and credibility, hinder development and innovation.

In this sense, technology and digital transformation are allies to meet consumer expectations and solve needs that these institutions never knew how to solve.

Offering innovative and differentiated digital experiences is one way to do this, and we will discuss this in the following lines.

Why invest in Inbound Marketing for financial services?

Inbound Marketing is a strategy to attract customers and nurture their interest until they are ready to buy.

In the financial sector, this traditional approach tends to meet with a lot of resistance from consumers, who, as we saw earlier, are distrustful and insecure about their money.

Therefore, Inbound Marketing is a strategy with high potential to attract more customers and generate more sales , in a sustainable and scalable way.

Below, you will understand the main reasons to invest in Inbound Marketing for financial services, both in the B2C and B2B markets.

Educate people about the financial sector

Content Marketing is one of the pillars of Inbound Marketing. It is through the creation of relevant content for your buyer persona that you can attract potential customers to your blog or website and nurture the relationship with them until they make a purchase.

Then, throughout the sales funnel, you can use financial services content to educate people. With it, they can understand how the financial industry works, what financial terms and concepts mean, and how to take better care of their money.

In this way, you gain the trust of consumers. Throughout the funnel, their knowledge matures and they become closer to your brand , until you are able to sell your financial products and services.

Strengthen your digital presence

Investing in Inbound Marketing for financial services is a way to strengthen your company’s digital presence. You need to have a consistent performance in the digital environment , with a website, blog, app, social media, email marketing and other channels.

In addition to being present on the main digital channels, brands need to create content that is relevant to the person, that educates, informs and attracts.

More than that, they must create relevant digital experiences that not only solve consumer needs but also delight with technology.