I recommend the Google’s Rich Results Test. The Rich Results test can verify structured data either via a URL or code snippet. It can give you a preview of how your website will look like in the search results. rich results Once everything is perfect, you can now deploy your code! Since the how-to schema is placed in a specific page, start of the <body> of the HTML code. Resubmit in Google Search Console This step is not really required because Google will eventually crawl updates on your page within a few days but just to make sure it gets indexed, you can use the URL inspection tool in Google Search Console and request for reindexing of the page/s you updated.
How it would look in the SERPS In the
Rich Results Tests, you could click Preview and it will show you how your content will appear in the search results for a How-To Rich Result. rich results serps for blog writing Monitor how-to schemas in Google Search Console Once Google is able to crawl the how-to structured data on your blog posts, you will notice a new section under “Enhancements” in your Google Search Console account labeled “How-To”. This is where you can see all the valid how-to pages in your website and should they have any errors or warnings. Always remember that Rich Results are not guaranteed. Do not get frustrated if you are not seeing How-To rich results for your website since it depends on Google’s algorithm if it is going to show Rich Results for a specific search result.
How to update and enhance old blog posts
Let us say that you finally have a lot of blog posts as you’ve been consistently writing over the years. It’s important that you don’t leave those blog posts alone, but to go back and update them when necessary and applicable. Knowing which blog posts to update The first step to updating and enhancing old blog posts is knowing which blog posts to update or enhance. This is applicable for all webmasters but is especially true for publishers where the main source of attracting traffic is through their content, like this website. The problem happens when you have blog posts dated to 5+ years back. This means that you’ve published hundreds of blog posts or maybe even thousands.
So, there has to be a large number of
old, underperforming blog posts in belarus phone number library your arsenal. How do you choose the blog posts that you will update and enhance? Through their rankings and traffic. Easy enough, the primary way to determine which of your blog posts needs updating is to check Google Analytics and Google Search Console (or rank tracking SaaS). Here’s how you can do it: On Google Analytics account, go to Behavior → Site Content → All Pages. There you’ll see your top 10 viewed pages for the timeframe you set. google analytics You can further refine it by searching for particular blog posts you have in mind through the search bar.
Though you have to remember to search
using your blog post’s URL slug only. If you accidentally include the domain name, it won’t show the results for the specific blog post. If you want to check the pages they visited to enter your site, go to Behavior → Site Content → Landing Pages. Here you’ll see which pages they see first when they enter your site. This is also a great way to check which pages are attracting the most visitors from various sources. google analytics landing pages To view which blog posts are performing well organically, you can use Google Search Console’s Performance page. Just go to your Google Search Console property, then go to Performance → Search Results → then scroll down until you see the QUERIES table → click on PAGES.
google search console pages Here you’ll
see the blog posts that are garnering the top clicks/impressions on Google search results. You can even search for a particular blog post by clicking on the inverted triangle on the upper right side corner of the table to filter the results. From these two essential tools alone, you’ll be able to determine which blog posts are underperforming and have them updated AND enhanced immediately. So, how do we do it? Updating posts as blog writing Now that you’ve determined which blog posts you’ll be updating, you will need to know where to start. I’ve actually written in the past about content augmentation and how to improve an old blog post’s reach.
So, I’ll only be including recent and timely
strategies that I haven’t written about online world the number of yet in my other posts. Serving intent Intent should now be the primary focus in blog writing when you’re trying to make your posts rank. Historically, keyword optimization was more technical and straightforward where you just needed to put in the keywords in the title tag, meta description, H1, and the body of your content. But as times have changed and Google has continuously improved their machine learning algorithms and content understanding capabilities, serving the right intent for your target keyword is more important than ever. The buzzword for the industry in recent years is “LSI keywords” while this may hold some importance to some extent, it doesn’t necessarily help you with serving intent.
Why? Because in a nutshell, latent semantic
indexing keywords are terms that are buying house b conceptually related to your target keyword—so if you’re already writing about your keyword topically—which you should, not focusing on the particular keyword, but the overall topic it covers, you’re automatically targeting LSI keywords without having to research, think, focus, and write about them. Knowing semantic search and serving intent—through manually checking what kind of pages is Google ranking for your target topic or keyword—will not only help you save time and effort but will also in the past where my team and I wrote about a specific keyword or topic while not checking the search results for them.