At the same time, it is important to know that the customer is interested in the brand’s positioning and that it is consistent with the values it presents. After all, the customer does not need to be an environmentalist to boycott a company that claims to be sustainable but does nothing to change the impacts caused in its production line, for example.
On the one hand, we have social
dEvironmental actions that are increasingly interesting to consumers. On the other hand, there is the connection between the brand and its audience. The internet and social networks have made it possible for people to connect. However, the level of lack of true human relationships has also increased.
Therefore, it is very important to kuwait email list focus on the company’s customer service, promoting training and qualifications that contribute to more coherent relationships. Show respect to the consumer through simple actions, such as:
personalizing messages, addressing you by name;
the use of software such as CRMs to store customer history (avoiding having to request a lot of personal information every time the person contacts the company);
the provision of channels so that the persona can contact the brand.
Advanced monitoring
Your consumers are close to you
They visit your social networks, your website, your store and make contact through a variety of communication channels. Therefore, it is possible to learn more about who this audience is and what they want. In addition to standardized metrics, a major trend is to use technology to understand and meet specific demands.
If you document interactions development and operation strategy of wechat public with customers, for example, you can cross-reference information and optimize the sales cycle. In the future, these possibilities aero leads will tend to become increasingly specific and intelligent. Have you ever thought about a sales process that adapts according to the profile of the customer visiting the e-commerce site and the records of previous sales for similar profiles?