How to use Storydoing to boost your business

Audiences remember stories more easily than marketing messages that seek to sell them something. In that sense, storytelling has been a fundamental part of successful marketing for many years. Nowadays, there is a new interesting method to consider: storydoing .

But what is storydoing? Is it worth integrating it into your marketing strategy?

One thing is clear: everyone loves a good story, and your customers are no exception to this rule .

It’s hard to resist mass media that invites you to sit back and lose yourself in a truly off-the-wall narrative, so it’s not hard to see why storytelling is such an essential part of today’s Content Marketing campaigns .

It helps an audience connect with a brand on an instinctive, natural and enjoyable level.

Storydoing is an enhanced version of storytelling that makes engaging an audience a simpler process.

It also encourages them to get involved a netherlands phone number list nd become part of the narrative in their own right for an all-round compelling experience.

Here you will get a closer look at what storydoing is in marketing today.

What is Storydoing?

How many times in your life have you heard that actions speak louder than words or been asked to show rather than tell?

Sentiments like these are more than just popular sayings. A great story that is well told and inspires others the way it is meant to is great, but a narrative that takes things into the realm of action is even better.

Storydoing has been around since 2013 and refers, in part, to the act of crafting and telling a story.

However, this type of storytelling is done in such a way that the listener is invited to participate more, becoming part of a larger movement because of what they are hearing .

If storytelling motivates the target audienc linkedIn research and topic discovery e to absorb the message behind why a company does what it does, storydoing inspires them to stand up and take action in accordance with that message.

Storydoing vs Storytelling: What’s the difference?

If you still think that storytelling and storydoing sound very similar, that’s totally understandable.

The two have a lot in common and even follow similar approaches . Both use the power of a compelling story to tap into an audience and convince them to give a message their time and consideration.

However, their ultimate goals, while related, are a little different.

• Storytelling is about conveying a company’s core values—the “why” at the heart of why they do what they do.
• Storydoing is about inspiring actions based on those goals .
• Storytelling asks the audience to consider ideas.
• Storydoing drives choices and actions that lead to better products and deeper connections .
• Storytelling helps your customers believe in what you’re doing.
• Storydoing convinces them to internalize your message and make it their own .

In short, it is about the difference between talking and doing.

How does Storydoing work?

Although the development of a particular india data  storydoing campaign will naturally vary from one organization to another, the basic process will always be similar.

In summary, storydoing goes through four different stages.

1. Discovery

Most companies settle on their story at some point during their branding campaign .

They need to know what they stand for and the “why” behind their products before they can use those ideas to sell what they do to a target audience .

In the first stage of storydoing, you don’t replace that story or renew it. But you revisit it and start