Nadia Ilardia
Nadia Ilardia
PR teacher and freelance writer. She enjoys writing stories and articles.
Wrote 51 posts
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Welcome Email
There’s nothing better than welcoming your new Subscribers wit email data h a warm greeting! Find the best tips to create a Welcome Email that makes a spectacular first impression.
If you have ever subscribed to a newsletter from a news blog or an online store, you will know what we are talking about. A Welcome Email is a campaign that is sent automatically once someone subscribes to a database .
If you are still not convinced enough to include a Welcome Email in your Email Marketing strategy , we have some data that will help you decide.
Why should you have a Welcome Email?
Don’t you think it’s necessary? Never underestimate the power of the Welcome Email! In case you didn’t know, and according to 2010 data provided by the consulting firm Epsilon’s , this type of email has the highest Open Rate of any other type of Campaign, reaching 50% and 60% . Not bad, huh?
That’s not all! The same study claims that customers who receive Welcome Emails are more likely to generate strong engagement with the brand than those who don’t.
The moment when a person subscribes to your Newsletter and receives your Welcome Email uk data is extremely opportune to implement other Marketing actions such as offering them a gift, a special offer on one of your products or mon another goal is also sales and terial that may be useful to them.
Why should you take advantage of this opportunity? Simply because your Subscribers have an interest in your brand (because they have subscribed), you have managed to attract their attention and you have their permission to send them your messages. It couldn’t be better!
Build a Powerful Welcome Email
If you’ve already decided to create your first Welcome Email or want to perfect the one you already send, you must not forget any of these aspects. Take note! We’ll help you make an excellent first impression .
Choose the right moment
While it may be believed that the ideal time to send your Email is immediately after they have subscribed to your Base, it is important that you evaluate it according to the type of company you have .