Sezvatatoona, kune marudzi akawanda emapeji ewebhu, kusarudza. Zvinodhura zvakadini iyo inonyatsokukodzera iwe zvinoenderana nezvinodiwa zvepurojekiti yako . Zviripachena, mutengo uchasiyana maererano nepeji yaunoda kugadzira.
Kuti tizive mutengo wewebhusaiti tinofanirwa kufunga nezvakawanda zvinhu zvakaita semaneja wezvemukati watinaye, hurongwa hupi hwatakaita chibvumirano nacho , ingave webhusaiti yekambani kana chitoro chepamhepo , nezvimwe.
Pamusoro pezvo
kana usiri musiki wewebhu ane ruzivo, ungangoda sarudzo yekuita email rondedzero kuhaya masevhisi ehunyanzvi webhusaiti agency kugadzira uye kubata webhusaiti yako. Iwe unogonawo kuhaya mamwe masevhisi akadai sekugadzirwa kweSEM mushandirapamwe, tsika yemifananidzo dhizaini, webhu kuchengetedza, etc. Kune aya masevhisi unofanirwa kuwedzera mutengo wekugamuchira uye domain yako.
Tichifunga nezvese izvi zvakatevedzana zvakasiyana
zvakaoma kuisa mutengo chaiwo pane webhusaiti. Webhusaiti yehunyanzvi, inotsigirwa nebasa renyanzvi, inogona kudhura pakati pe1,500 ne2,000 euros . Mutengo wepamusoro,
3 makiyi ekuita kuti webhusaiti yako iwane mari
SEO
SEO (Search Engine Optimization) inoita basa rakakosha mukuita kuti webhusaiti yako iite pundutso sezvo chiricho chishandiso chinotungamira kukwenenzvera zvirimo kuitira kuti injini dzekutsvaga dziwane zvakanaka uye nekukasira. Mune data yebasa mamwe mazwi, ine basa rekuvandudza nzvimbo yewebhusaiti yako sezvo traffic inosvika pawebhusaiti yedu inotsamira pairi. Kana isu tikasatarisira iyo SEO yepeji redu, zvichave zvakaoma kuti ibvise uye kuzadzisa zvinangwa zvedu zvebhizinesi.
Paunonyora izvo zvichaonekwa pane peji iwe unofanirwa kufunga nezve sei, zvakakosha kushandisa mazwi akakosha munzvimbo dzinonyanya kuzivikanwa pane peji.
SEOs akakamurwa kuita mapoka maviri:
- SEO Papeji : Inotarisira chimiro chemukati chewebhusaiti, kushandiswa kwakakwana kwemazwi akakosha, pamwe nekuvandudzwa kwese kwechinyorwa Chinangwa chayo ndechekuti injini dzekutsvaga dzisvike pawebhusaiti zviri nyore uye nekukurumidza, kuwana kuoneka kukuru uye organic positioning.
- Off Peji SEO : Inoratidzirwa nekuita zviito kunze kwepeji pachayo. Chinangwa chayo chikuru ndechekukwezva kufarira kwemamwe mawebhusaiti, kuitira kuti mapeji aya abatanidze kune ako, achidzosera yavo webhu traffic kune yako saiti.
Kuti tiite yakabudirira SEO zano isu tinofanirwa kuona kuti ndevapi vateereri vaunoda kunanga: zera rezera, zvepabonde, zvinonaka uye nzvimbo yenzvimbo, ndiko kuti, iwe unofanirwa kuziva yako musika niche.
SEM
Imwe yedzakanakisa nzira dzekuita kuti webhusaiti yako iite pundutso ndeyekuita SEM mishandirapamwe. SEM (Search Engine Marketing) ine tinogadzirisa sei webhusaiti yako? basa rekugadzira yakatsigirwa (yakabhadharwa) ads kupa kuoneka kune webhusaiti. Iyi mishandirapamwe inoshandisa, seSEO, mazwi makuru. Pane akati wandei sarudzo dzaunogona kuita nawo SEM mushandirapamwe, asi inonyanya kushandiswa pasina mubvunzo ndeyeGoogle AdWords, sezvo iine akawanda maturusi anofambisa basa rinoitwa mumadanidziro aya.
Iyo SEM ichapa kuvandudzwa
mukumisikidzwa kwewebhusaiti yako, ichawedzera traffic yewebhusaiti yakapihwa uye ichapa mhinduro ipapo. Izvo zvakakosha kuti yako SEM mushandirapamwe haina kugadzirwa nekukasira kana zvisina hanya, inofanirwa kubatanidzwa neiyo online marketing strategy iri panzvimbo mukambani yako.
Mushandirapamwe wakanaka weSEM unofanirwa kuve nematanho anotevera:
– Tsanangura zvinangwa zvako: Iyo SEM zano rinofanira kupindura kune chinodiwa, icho chinozofanirwa kuzivikanwa nemazvo. Iwe unogona kutarisa, semuenzaniso, pakuwedzera kutengesa, kusimudzira chimwe chigadzirwa kana kungowedzera mukurumbira wewebhusaiti yako.
-Sarudza vateereri vauchagadzirisa:
Kana wangoona zvinangwa nenzira kwayo, unofanirwa kuganhura vateereri vaunoda kugadzirisa, nemamwe mazwi, tsanangura chikamu chaunoda kusvika. Google AdWords ine akawanda maturusi kuti iwe ugone kunanga rakati revanhu boka.
-Sarudza mazwi akakosha: Kuti ikubatsire kusarudza anonyanya kukodzera Makiyi epurojekiti yako, unogona kuvimba neGoogle AdWords. Chibvumirano pakati pemashoko makuru chakakosha, pamwe nenzvimbo iyo ichaiswa.
-Sarudza huwandu hwemashambadziro: Iwe unofanirwawo kutsanangura huwandu
hwekushambadzira kwauchaita mukati meiyo imwechete SEM mushandirapamwe. Kana tichida kushambadza misoro yakasiyana, zvigadzirwa kana masevhisi, zvingava nyore kugadzira mapoka akati wandei kana tichizotarisa pane imwe chete, hazvizove zvakakosha.
-Mapeji ekumhara: Mapeji ekumhara
anozivikanwawo semapeji ekumhara, anofanira kushandiswa nehungwaru. Zvakajairika kutungamira ese ads kupeji hombe (Kumba) yewebhusaiti yedu, asi sarudzo iyi haina kushanda sezvatingangotenda pakutanga. I
we unofanirwa kugara uchifunga nezve izvo zvinonyanya kugadzika kumushandisi, semuenzaniso, kana ad yedu ichipa chaiyo chigadzirwa, kudzvanya pairi kunofanirwa kutiendesa kune icho chaicho chigadzirwa. Nenzira iyi, mushandisi anoiwana pasina kutsvaga pawebhu rese.
Ma social network
Kana iwe uchishanda pasocial network uye maprofiles ako ane vateveri vazhinji, unogona kuita kuti nguva uye basa raunodyara mariri riite pundutso. Ramba uchifunga kuti, pamwe chete newebhu chinzvimbo, masocial network ndiyo yakanyanya simba chishandiso chekutyaira traffic kune yako webhusaiti.
Chinhu chekutanga chaunofanirwa kuita kugadzira yako wega zvemukati zvinoenderana nezviri kupihwa pawebhusaiti yako. Izvo zvakakosha kunanga vateereri chaivo uyezve kuvaka kuvimbika muvateereri ivavo. Vashandisi vesocial media vanozotarisira kuwana zvakafanana zvirimo pawebhusaiti yako kune zvaunoshambadzira pasocial media yako, zvikasadaro vangaodzwa mwoyo.
Iwo main social network
(Facebook, Twitter, Instagram…) anotendera iwe kuti uwedzere iyo Unogona kuisanganisira muprofile yako, gadzira zvinyorwa zvine chekuita nezvigadzirwa zvako kana masevhisi aunosanganisira chinongedzo kune webhusaiti yako.