The only question is, does this ad sell beef sandwiches and fries? Does this communication build positive associations with the brand, or favorably distinguish it from the competition? Because let’s agree that Burger King already has brand awareness.
I dare say no. The brand aims to win beauty and creativity contests, which certainly pleases the creative departments and makes everyone telegram marketing feel very intelligent. Personally, however, I think that advertising should have a business effect first and a cultural effect second. That is its “greatness.”
Burger King’s Hot Campaign
Burger King is turning 70 this year and is celebrating its birthday with a unique advertising campaign. This time, there will be no reference to McDonald’s, as has been the case in many of the brand’s previous marketing campaigns. The ” Flame-grilled since 1954″ ads are currently winning the hearts of recipients. This hot campaign, designed by Argentinian company Room 23 for Burger King Brazil, features photos and videos of senior couples publicly showing their affection, from kissing in a parking lot to licking sauce off their lips in a Burger King restaurant.
Buying while watching
Streaming companies like Paramount, Disney, Netflix, and Peacock don’t care that we watch TV on their platform. They want to influence what we do on our phones at the same time.
Paramount has announced that it will be testing a new advertising solution during its CMT Music Awards broadcast. Partnering with Shopsense AI, Paramount says viewers will be able to browse and purchase items on their smartphones the impact of social media on b2b marketing that are inspired by what’s happening on their TV.
Streaming platforms have approached this advertising solution in several different ways.
Meta will show if the content is “made with AI”
The results of the study published in the journal. Psychological Science show that faces generated by artificial intelligence are perceived as more realistic than human faces. Meta decided to make it easier for recipients who sometimes wonder egypt data whether something is a human work, and implemented a sticker “made with AI” on creations created with the support of artificial intelligence.
The decision to implement this change in the Meta ecosystem was based on public consultations, as well as recommendations from the US. Oversight Council, according to which ensuring transparency is currently one of the ways to address. The manipulations that appear in the media and, on the other hand, eliminates the risk of restricting freedom of speech.