In short: having responsive sites and optimized! fast-loading content for smartphones is even more useful for SEO purposes. So ! but it will be populated by the mobile version of the pages! which also becomes the reference cache version. This unification of collection and spidering will result in large savings (of money! energy and environmental resources) for Alphabet Inc.
AMP project loses priority
Interestingly! for sites that have AMP and indonesia telegram data non-AMP pages! Google will prefer to index the mobile version of the non-AMP page ; this could mean! in my opinion! that the for Mountain View. For those who do SEO it is important to underline that mobile-first indexing concerns the way in which content is collected! not its classification. As Google itself states ! we can think of the index as a library: with this update! the books in the library will remain the same! but the paper versions will be replaced with e-book versions.
Other SEO factors being equal
If your site only has desktop friendly content and the competition is responsive/mobile! your desktop rankings may hold up while they will drop on mobile; this is mainly due to a question of fast loading! which the web user expects from both desktop and mobile devices. We always remember that! in addition to mobile accessibility! the ranking factors used by Google are more than 200 and that therefore the ranking of your site also depends on how the competition is doing on the various positioning parameters.
2017 was the year of influencer marketing
A communication strategy focused on profiles of people who are particularly appreciated! followed and listened to in a specific sector! namely the so-called influencers. 2018 promises to be the year in which this marketing strategy will be even more central. In this regard! Olapic conducted a study on a sample of 4000 consumers! both men and women! aged between 14 and 61! active in the United States! Great Britain! France and Germany.
The origin of this almost unconditional
It emerged that 31% of consumers purchase technical optimization is often overlooked a product or service that they have heard about! or seen some posts about! in an influencer’s social profile. trust towards “famous” people lies in the new dynamics! including social ones! of millenials. trust in influencerssource: Olapic survey Influencer Marketing: this year’s trends So what will be the trends that will dominate influencer marketing in 2018? we will witness a real video boom.
Compared to the past
The trend! widely anticipated by Instagram china data and Facebook stories! is becoming a must have. In fact! videos not only increase the conversion percentage ! maximizing the ROI (Return on investment)! but they create trust in the user. Instagram will continue to be the primary social network through which most influencer marketers will make money this year. ! 2018 will impose greater clarity for the user regarding the partnerships established between collaborator and brand.