In the effort to achieve more attractive or eye-catching pieces, many users use HTML codes outside the standards established by email clients . Unfortunately, these campaigns never reach the inbox.
Pay attention to the following recommendations
Use only inline HTML and CSS: When you start creating a campaign, be aware that you can only use inline HTML and CSS code, which means that any other type of code you want to include is invalid . If you choose to work with Javascript, ActiveX, Flash, etc., email clients will reject your piece. Learn more by downloading our free HTML Guide !
Do not send attachments: Anti-Spam Filters provided by email clients will d advertising database etect the attachment and automatically block your Campaign . If you need to expand the information you send to your Subscribers, you can allocate a space in the piece and from there direct them to your site.
#3 – Sending Campaigns without Testing Them
It’s easy to forget that email clients render pieces in different ways, since they use different encoding methods. This means that an email may look one way in Gmail and another way in Outlook .
Follow this wise advice
Test the Campaign: You cannot allow the piece you send to your Subscribers to not be displayed correctly. All your effort will be in vain and you will not achieve your goal! This is why I recommend you make several test sends to the main email clients : Gmail, Yahoo, Outlook (Web and Desktop) and in each of them test all aspects of your Campaign such as texts, images, links, etc. A highly recommended tool is Litmus .
#4 – Including too many images
You have probably received emails with lots of images, but few text content . While these m uk data ay seem attractive at first glance, as I mentioned at the beginning, it is necessary to achieve a balance between the elements of the piece to ensure that it reaches the inbox.
Also, in some cases, the emails consist of a single image with no additional text. And what’s the problem? Most email services block images in emails by default. So, in either of these two cases I mentioned, your piece will end up directly in the Spam box . So how to solve it?Reduce images: Not only do you need to reduce the number of images, but also their size and weight. Try to use thumbnai companies must comply with regulations that come l images whenever possible and keep in mind that email clients can block your graphics if they are too heavy. A great tool to reduce the weight of these is: Kraken.io.