Cyberattacks are evolving, and with them, the way Google keeps email secure is changing. Starting in 2024, Gmail is introducing major updates designed to improve spam protection .
These changes are not only crucial for protecting Gmail users’ inboxes, but also impact the way businesses interact with these accounts.
Both individuals and companies will need to adapt to these new standards. For Gmail users, this means less spam and a more secure inbox. For businesses, this means updating their email practices to comply with Gmail’s stricter security measures.
So let’s take a closer look at these upcoming changes that Gmail has planned.
Developing security features in Gmail
Gmail has long been a pioneer in email security, with its powerful AI-powered security features that stop more than 99.9% of spam, phishing attacks, and malware .
These systems effectively block nearly denmark phone number list 15 billion spam emails per day . However, as cyber threats continue to evolve, Gmail is forced to constantly innovate its methods to combat them.
In recent years, we have seen a significant increase in email-borne threats. The FBI reports record numbers of attacks on business emails, ransomware, and phishing . Gmail is responding to these changing challenges by updating its strategy, nearly two decades after its launch.
These updates include new requirements for bulk senders, which apply to those who send more than 5,000 emails to Gmail addresses per day. However, some of the new rules also apply to users who send fewer messages.
The goal of these stricter rules is to they are divided into several types increase the security of users’ mailboxes and show how Gmail is striving to stay one step ahead in protecting against potential threats.
Email security challenges
As Google states, one of the main challenges in email security is verifying the sender’s identity . Many bulk email senders do not have adequate security and configuration of their systems, which creates opportunities for attackers to remain undetected.
As a countermeasure, Gmail places great emphasis on the importance of verifying the sender’s identity. While this may sound simple, it is complicated by a tangle of outdated and inconsistent Internet systems.
Gmail responded by requiring identity india data verification for emails sent to its addresses, which led to a 75% drop in unverified messages . This not only freed up users’ inboxes, but also blocked billions of malicious emails.
These measures are crucial, especially given the growing sophistication of phishing attacks, which increasingly use text tactics and so-called social engineering , often from manipulated or even trusted sources.
Introducing stricter requirements for large senders is just the beginning. Gmail is constantly working to improve email security and keep up with the changing world of cyber threats. This includes finding advanced solutions that go far beyond standard security measures.