Efficiency and automation are two key factors that influence the success of advertising campaigns in the world of digital marketing today. There are a plethora of tools that can help you with these two elements. However, for now, we will focus on just one of them.
Flowboost Labelizer is a script designed to improve the management and analysis of advertising campaigns and offers innovative automation options related to the labeling and segmentation of your products.
Introducing the Flowboost script
The main function of this script is to automatically tag products in Performance Max campaigns based on predefined criteria. These australia phone number list Flowboost Labelizer Google criteria include:
When implementing the script, it is therefore important that all variables are set in accordance with your requirements and the obtained data is not distorted. All instructions and recommendations on how to set these values are available directly in the script itself. However, not everything always works as we imagine, so it is necessary to test different variants of values and find the best possible combination.
It is also important to mention that the default settings may look different for each account. It all depends on the industry you are in, the type of products and most importantly, what you expect from the script.
In our specific case, the default settings looked like this:
The numbers shown in green in the image are important – they need to be set correctly for the script to work properly. These are the values that you can find in your Google Ads account at the campaign level:
- Breakeven Return on Investment (ROAS)
- Average Conversion Rate (AverageCvr)
- Impression Threshold (impressionThreshold)
- Number of days you want to collect data for (daysAgo)
How the script works
Flowboost Labelizer works by directly interacting with data from your Google Ads account. It analyzes the available information and sorts your cms needsgrow with your business products into five preset categories based on the criteria mentioned above:
- Over-index – This category includes all products that are significantly more efficient than your target and have a sufficient number of clicks according to the click multiplier that you can set yourself.
- Near-index – This category of products tells us that their performance is slightly below the target value. However, it is usually the second largest group that brings the most value in absolute terms.
- Under-index – In this category india data you will find products that are below the target performance level. They usually have more than one conversion and enough clicks,
- No-index This usually means that it has a very low number of conversions and clicks. However, it may contain a relatively large number of items.
The result of this analysis is a table that gives Flowboost Labelizer Google you a more detailed insight into your Performance Max campaigns and on the basis of which you can then take appropriate measures. For example, you can see which product categories are just spending your budget without the desired results, and which, on the contrary, are bringing the desired returns.