Social networks are an unrivalled space to establish links and relationships . However, achieving love with prospects is essential but not a sufficient criterion, since if you do not generate business results, it will be a fake love.
The main problem for many companies is that they do not have a line of indicators to follow to evaluate whether their social performance is good or bad. These metrics, of course . A should be linked to the company’s mission and . A in order to make adjustments to a strategy . A although many omit it completely.
In fact, there are many companies
A that use social media to generate good friends and followers who speak well of their services. But if you are one of those who seek to go a little further and achieve image or financial benefits , you should discover the main metrics to phone number library measure actions, control them and improve them!
If you were to ask the CEO of your company what he expects from Social Media, the answer would be very obvious: to improve business results! Of course, more than likes or retweets, he wants money in his cash register , so being a digital strategist you must demonstrate that Social Media does indeed increase sales and not just attract followers.
Connect Social Media to Business Objectives
To do this, you need to know what objectives you want to achieve on Social Media, such as positioning your brand, generating new opportunities, providing assistance to your clients , promoting the launch of a new product, increasing sales or improving uk data your social responsibility.
This way, you will be able to define what content to promote on the networks and then with what indicators to measure it . Otherwise, if you are not focused on business objectives, you will . A not know what you have to measure or how to do it!
Develop a strategic and tactical plan: Structure a diagram . A worth learning from the biggest companies the with possible actions to be developed on . Social Networks to generate a profitable impact on your business objectives.