In 2024, switzerland whatsapp number data Gen Z emerged as a dominant consumer group. In many areas, the demands of these consumers are substantially different from what online store owners are used to with other generations. These new consumers prioritize:
- Authenticity
- Personalization
- Sustainability
- Seamless digital experiences
Studying these demands closely and adjusting your offer is key to success. According to recent surveys, 50% of Gen Z shoppers prefer in-store browsing. It means that to stay competitive in the online realm, business owners have to improve the online experience dramatically. Otherwise, they could risk losing a big part of this audience by next year.
Improving Customer Experience
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an exceptional customer experience has never been off. In 2024, it just became more complicated. Consumer expectations continue to rise and competition intensifies by the day. Meanwhile, digital interactions are becoming more and more sophisticated.
Providing a frictionless shopping journey across all touchpoints is essential for driving customer satisfaction. In the highly competitive eCommerce landscape, one small error could mean losing customer loyalty. That’s why eCommerce business owners must continuously search for ways to improve this experience according to the demand and beyond.
Solutions to consider include:
- Investing in user-friendly eCommerce website design that includes intuitive navigation and plenty of top-notch visual content.
- Offering multiple communication channels, such as live chat, social media support, and personalized emails
Addressing Data Quality
With huge amounts lack data of data going into working out your business strategy, quality plays the leading role. Online business owners rely on data-driven insights to make informed decisions and personalize customer experience. When something goes wrong with data, an online store can experience downtime and face reputation challenges.
While technologies are rapidly improving, data quality issues are still on the agenda. Even with automated processes in place, inconsistencies arise. As the amount of data increases, the data quality issue becomes more and more pressing.
In 2024, online businesses have to implement a variety of strategies to prevent disruptions of operations. Some of them include:
- Implementing robust data validation processes, including data cleansing tools like address validators
- Establishing data governance policies, data quality metrics, and data stewardship roles.