Let’s see this news. More attractive layouts Now! in addition to carousel! square and portrait formats! Discovery ads now have new product feeds. In practice! advertisers can now use images of their products and short texts with their Merchant Center catalog. According to Google! advertisers will be able to generate 45% more conversions at the same ads. We don’t know if! in practice! the results will be as promised! but it’s worth testing! Source: Google Ads Better reporting and measurement Scheduled for the end of this month! Google will launch product-level reports! allowing advertisers to track the performance of their catalog products in order to improve their results from their Discovery campaigns and video actions with more accurate data.
There is no doubt that these updates
Source: Google Ads Additionally! data-driven kuwait telegram data attribution (DDA) is available for Discovery campaigns. This type of attribution gives credit for a conversion based on how users interact with your ads! and tracks that data to understand which campaigns convert the most. According to the company! changing its attribution has increased! on average! 6% of platform advertiser conversions. About Google updates come to add to and improve the work of advertisers on the ad platform.
Google Ads Editor are incredible
I! who work with Google Ads every day! am already testing some of the new features and I can say that the new features in and have saved me a lot of time. I’m also very curious to test and see! in practice! the result that the new product feed for Discovery can generate. In addition to the new reports! I believe we have an opportunity to grow our conversions through more personalized ad experiences and clearer data on how each ad is performing.
Ads Lite The new functionality offers
Let’s now go to the news that Meta has prepared for its advertisers. Meta Ads: get to know the new types of ads being tested by the platform Meta is testing two new ad types that promise to help retailers get better results and convert new customers. Managed Partner a new way of ad personalization for retailers! allowing them to leverage their own CRM data in partnership with retail media networks to improve ad targeting.
Ads Local inventory ads allow advertisers
This can be a great way for retailers to reach common mistakes in guerrilla marketing a more relevant audience and potentially increase their conversions. Although it is more aimed at big retail brands! the novelty can be an excellent tool to improve ad targeting in a post iOS 14 world. Local Inventory to dynamically target only users who are close to their stores with relevant product prices and availability.
About Meta updates In their tests!
A good choice for local businesses china data that want to dynamically showcase the best products to their local audience. the Managed Partner Ads Lite functionality drove up to a 3.9% increase in drug sales and a 2.5% increase in skincare sales from Walgreens Advertising Group! a retail media network that partnered with Meta and a large national CPG brand to activate an optimized campaign for online sales of dozens of products.